Harmonize Elements for High Ranking

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Ranking high in search engines is like a ...
balanced ... act:you can't tip too far to either side or you will not reach your goal.
... a website, you must use both content and me Ranking high in search engines is like a carefully balanced high-wire act:you can't tip too far to either side or you will not reach your goal.
Whencreating a website, you must use both content and meta tags effectively, butnot excessively. There are four main elements that you must harmonize: MetaTags, Description, Title and Content.
Meta TagsBy now, most people know that a meta tag is a word or group of wordsincluded in the web site's hidden HTML code and includes a description ofthe web site, or a set of keywords that reflect the site's content. Searchengines use the meta tags to retrieve content about your site.
But do youknow how to place them? Do you know how to use them effectively? There areseveral websites that offer tools to help you create meta tags such as and .These sites will walk you through the process of listing keywords andplacing the code inside the tag, just after the tag. This ismost important! Proper placement of the Meta tags is crucial to being foundby search engine spiders as they travel the web.
There are three thingsthat you should never do when creating meta tag keywords: * Never repeat keywords needlessly just to include morekeywords. * Never hide keywords by using text of the same color as thebackground * Never use keywords that have nothing to do with your websiteDescriptionThe description of your website will appear in your meta tag, name="description" content="Brief description of your website">, as well asin the listing that the search engine returns.
Choose descriptive wordscarefully, ensuring that at least some of them are repeated in the contenton your site, your meta tag keywords, and in your title. Now add a littleclever marketing pizzazz! "Click Here for ___", is a great phrase to add toyour description.
Fill-in the blank so that the user is inspired to clickfor details, promotions, demos, online orders, etc. For instance, "Clickhere for free samples" is appropriate, but don't overuse "hype" words suchas "free" or they could actually lower your ranking.TitleYour website title is truly the crown of your page and should harmonize withyour meta tags and content.
It is picked-up by spiders, displayed in searchengines and on the title bar of the browser. Make this descriptive but nottoo long; anything over 100 characters needs to be re-thought.
Remember55-65 characters is about all that the user will see on the title bar,depending on their screen size and resolution. After that, the site titlewill truncate and they will see the browser name and version.
So make thosefirst characters count! If your company name is long, try to shorten it tojust one or two key words; enough so that the user knows who it is, but moreimportantly what it is. What your site is about is imperative.
Sure you knowyour company name and what you do, but will the user? Many people only lookat the title first. Then if the title fits their need, they will bother toread the description, or better yet, to make the click and jump to yoursite.
Remember, this is online reading, not print. There is a big differencein how the user approaches the process of reading for information on theweb.ContentContent is still king and it reigns supreme over any other clever tacticsanyone can come up with.
Your site must have verbiage to back up the title,tags and description that you have already created. Repeating keywords orphrases from your description boosts your rankings as well as yourcredibility.
This demonstrates that you are what and who you say you are.Say something substantive about your product or service. You can placelittle tidbits on the page to reflect these statements if you can't seem towork them into other paragraphs.
Don't use an image of text use actual wordsinstead. Using text in an alternative image tag is also a great complement,but it won't replace what you actually say within the website.
You want toconfirm to your viewers that while you may have used clever marketingtechniques to get them there, their click won't be wasted. Article Tags: Meta Tags Source: Free Articles from ArticlesFactory.com ABOUT THE AUTHOR Bet Cox is the owner of Creative Sols, http://www.creativesols.com, aninformation development company that specializes in delivering targetedbusiness content for print, presentations, training and the web.
You canreach her by email at [email protected]. Article Tags: Meta Tags Source: Free Articles from ArticlesFactory.com .