"Google Enters 'Pay Per Click' Arena!"

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Google, which is used more than 150 million times per day to conduct searches has ...
its entrance into the pay per click arena with the recent ... of its new "Ad Words ...
Google, which is used more than 150 million times per day to conduct searches has announced its entrance into the pay per click arena with the recent introduction of its new "Ad Words Select"program. The old "Ad Words" Program was based on paying per impressions of your ad, not clicks thus the addition of the word "select."The ads paid for are text ads that appear next to Google's searchresults, in the far right hand column and are labeled "sponsoredlinks." Your ads are only shown to users searching for specificwords you have placed a bid on.
With Google's syndication programyour ads will also appear on their partner sites, Earthlink( http://www.Earthlink.com ) and http://www.Sympatico.ca. This isGoogle's first syndication advertising relationship and it may give Overture (formerly Goto.com) some sorely needed competition.Earthlinkhad been an Overture client but decided not to renew their contract,going instead with Google.Registration is simple: it costs just $5.00 (US) to open an account.You will have to surrender your credit card information for futurebilling.
If you were an original Ad Words customer you'll need tore-register in order to become a "Select" customer. In fairness to the original "Ad Words" CPM clients, "Select" customers cannot purchase keywords unless their CPC rate is comparable or higherthan what is currently being paid for the same keywords by Ad Wordscustomers.Before choosing your key-phrases you'll need to write your ads.Titles can be up to 25 characters and you get 2 lines of textat 35 characters each -- plus your URL.
No images or offensivelanguage are allowed in your ad copy. Each ad is called an "ad group." An ad group is defined as a set of ads that appearfor the same keywords and share the same CPC.
You can createmultiple ads within each ad group and they will be rotated in use. Ads that receive the most clicks eventually get shown more often and rise in position.
Changes can be made to your ad copy atanytime.Upon setup you select the countries and language markets thatyou want your ads displayed to. You can target more than 250 countries and up to five languages: English, French, German, Italian and Spanish.After setting up your ads you'll need to select the key words orphrases you wish to bid on.
You'll want to choose words users are most likely to type into Google's search box when looking foryour products/services. Options can be set for when your ads will appear depending on what the searcher types in.For example, ifyou only wanted your ads to appear when someone types in "ezine advertising" and not "free ezine advertising" you will need tosurround your key phrases with square brackets like this{ezine advertising}.
This tells Google it must be an exact matchfor your ad to appear.You're in charge of how much to pay per click with $0.05 being theminimum you can bid. Their "Ad Words Discounter" ensures you never pay more than is necessary.
If the cost per click you picked ishigher than what is needed for your ad to keep its place, the CPC you're charged will be automatically lowered. You'll neverpay more than one penny over what your competition pays.
This isunlike Overture, where you constantly have to monitor andre-adjust your bidding.Also unlike Overture, where you must bid a set amount on each keyword/phrase, with Ad Words Select you set a "maximum cost perclick" which applies to all of your keywords. If you want to assign different amounts to them you'll have to set up a separate"ad group" and set a different maximum cost per click.
There areno monthly minimums and you set the maximum daily amount you wishto spend.The position of your ads on the search results page is based on two things; the maximum CPC you bid and your ads' clickthru rate. Both of these factors together will earn you a higher position.
Keywords will be disabled if their click rate falls below 0.05%, so you'll want to make sure your ad copy pulls.If some of your key phrases get deactivated, you can make changes to your ad copy and reactivate them again. There is another charge if this happensmore than once.
Reports on your ads' activities can be viewedonline by logging into Google at anytime. >From what I've seen Google's new Ad Words Select Program hasa lot of potential and great features that should make Overturesit up and take notice.
Between the "Ad Words Discounter" andthe no minimum monthly to spend, I think Google may just becomea major player in the pay per click field.For more information or to open an account go to....(no punintended) https://adwords.google.com/select/main?cmd=Login Article Tags: You'll Need, Ezine Advertising Source: Free Articles from ArticlesFactory.com .