A new Web Marketing ROI Calculator - Part 2

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(Continued from Part 1 -- an interview with Chris Genge aboutKeywordTool.)Question:What if you have a lot of clients?Chris:"Each client would have their own account.
You wouldwant to keep the informat... (Continued from Part 1 -- an interview with Chris Genge aboutKeywordTool.)Question:What if you have a lot of clients?Chris:"Each client would have their own account.
You wouldwant to keep the information separate and private. Youcan have multiple accounts under your main account.There is no limit to the number of accounts or thenumber of domains you monitor.
Each account doesrequire a separate license though."Question:What do you mean by a separate license?Chris:"Pricing for KeywordTool is based on a license fee anda click-tracking fee."Question:So if you use the tool for multiple domains/accounts, you'dhave to purchase it separately for each domain/account?Chris,"Yes, you can run all your accounts under your mainaccount, but they are purchased separately."Question:Is there a special setup fee for the main account?Chris:"No setup fee. The set up takes about 20 minutes andjust requires adding a small JavaScript into the headof your entry pages and a small piece of code intoyour conversion page.
Then it goes live right away andstarts gathering info."Question:How much does the service cost?Chris:"The service usually runs from about $200/month peraccount and up depending on how many search enginerelated clicks you are getting per month. There areseveral examples of pricing at:http://keywordtool.net/pricing.asp."Question:If I have 20 clients now, what would the cost be per month?Chris:"The first client is $150; 2-5 clients is $135 each upto 20.
All clients after 20 are $60 each. It'sprogressive pricing."Question:If I start with three clients, then add two more later on,does the total subscription rate get adjusted to 5 clients,etc.?Chris:"Yes."Question:If it uses JavaScript and someone has their JavaScriptdisabled, they wouldn't be counted? Is it a cookie? What ifsomeone has cookies disabled?Chris:"Yes you are right about the JavaScript.
There is alsoa cookie place on their browser that keeps track ofpeople that come take a look and return later to buy."Question:What if someone is using both PPC and SEO program. How isthe cost is distributed? Do we have to plug in the cost foreach program to calculate ROI?Chris:"If all you want to track is SEO, just don't put thecode into the entry pages you use for PPC or useseparate PPC entry pages.
The same is true for PPC.You can separate these by only placing the code intounique pages you use for PPC."Question:So for the conversion, we need to create two conversionpages: one for PPC and one for SEO?Chris:"No, just differentiate the entry pages. You can usethe same conversion page."Question:How do we know if it's the right keyword that generated alead since people browse from page to page?Chris:"The entry code is placed in all pages the searchengines are referring visitors to.
This way KeywordTool will track the entry and watch to see if itconverts into a sale. You can place the code in justone page or as many pages as required--there is nolimit.
You can even have the same code in an includefile in your template. This way KeywordTool watchesrefers from all your pages."Question:Do we need to do the data entry for keywords and PPC?Chris:"There is no data entry; KeywordTool looks for thekeywords as they are used on search engines, not howwe think they should be used.
This way you candiscover good keywords you got listings for and didn'tknow it."In ConclusionIf your ROI is important to you, which is should be!,KeywordTool (http://www.keywordtool.net) will certainlyhelp you determine your conversions rates and the return onyour investment for any traffic through the search engines,directories, and pay-per-click engines. It's a sharpprogram with a lot of handy features.
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