8 Tips To Get More Traffic From Yahoo!

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© 2002 By Vishal Rao.
All Rights Reserved.With the new Yahoo! "Pay-For-Review" model it might berelatively easier for sites to get into the directory butgetting traffic from your listing is altogether... © 2002 By Vishal Rao.
All Rights Reserved.With the new Yahoo! "Pay-For-Review" model it might berelatively easier for sites to get into the directory butgetting traffic from your listing is altogether a differentstory. And now with it's new annual recurring payment policyyou have to be extra careful while submitting your site fora review.Here are 8 things to keep in mind while submitting your siteto Yahoo!1) Selecting your domain name is the most vital step ingetting a top ranking in Yahoo! and also other directorieslike Dmoz and Looksmart.Make sure your domain name is "Keyword Rich".
You can makeyour domain keyword rich by simply inserting hyphens toseparate words in your domain name. Yahoo! gives morerelevance to sites with keywords in their domain name.Take our domain name for example:http://www.home-based-business-opportunities.com/It is made up of 4 different high-in-demand keywords: "HomeBased Business", "Home Business", "Home BusinessOpportunities", "Home Based Business Opportunities".While crafting your domain name, even you should try to keepyour domain name such that it is made up of one, 2-4 wordsmain or "parent" keyword; which in turn is made up of 2-4high-in-demand "child" keywords.You may or may not get a top ranking for all your targetedkeywords but you can be sure of getting one for your main or"parent" keyword (If you do everything else right).Even if you have to get a separate domain name for thispurpose, GET IT! It is absolutely crucial for your ranking.2) Sites which are placed higher in directory structure aregiven more relevance than sites which are placed lower ordeeper.For example a site listed in category -B2B/Business_Opportunities will be given more relevance thana site listed in category -B2B/Business_Opportunities/DirectoriesHere's a great tip to select the most trafficked categoryfor your website...Once you have short-listed 2 or 3 category to place yoursite in to, check out the cost of Sponsor Listings of thosecategories.It's really simple.
Visit the following URL:https://ecom.yahoo.com/fast/sponsorEnter the URL of any website that is listed in your desiredcategory (The URL should be same as it appears in Yahoo! andthe category should be a commercial category).-----SIDEBAR-----Please note that Yahoo! accepts Sponsor Listings for onlycertain commercial categories and so this tip may or may notwork for your category.-----SIDEBAR-----You'll be asked for your Yahoo! ID. Once you submit theinformation, you'll be provided with the Sponsorship chargesfor that certain category.
Repeat the process for yourremaining short-listed categories.Now compare the prices of all your short-listed categories.Naturally the one with a higher price is the most traffickedone!3) Yahoo! considers keywords in the directory structurewhile ranking.For example, if someone is searching for "BusinessOpportunities Directories", a web site listed in category -B2B/Business_Opportunities/Directories will be given morerelevance than a web site listed in category -B2B/Business_Opportunities4) Yahoo! DOES NOT spider websites to determine ranking. Itranks web sites based on keywords in domain name, title anddescription.
So having META tags does not make anydifference to your listing.5) DO NOT try to stuff as much keywords as possible in tothe description. Yahoo! editors are notorious for cuttingdown the description if they sense even slightest hype.
Tryto avoid words such as - no.1, proven, turnkey, excitingetc.Also, make sure that the heading of your home page is sameas the description you provided for your site. There shouldbe no confusion in the mind of the editor reviewing yoursite.6) Make sure your domain name and business name is the samesince Yahoo! is known to use the business name as the titlefor your listing.7) Make sure your website is "Content Rich".
This isvery critical for two reasons. One - to get your siteaccepted by Yahoo! and Second - to maintain and get a higherlisting.Yahoo! determines the popularity of a website by the amountof time a visitor spends on your website.
If a large no. ofthem hit the "back button" of their browser as soon as theyhit your web site, you can kiss goodbye to your dreams of apossible higher listing.Once you get a lower listing, it can get very difficult tomake up as visitors will not be able to find your siteeasily.-----SIDEBAR-----Once a site gets accepted into the directory, Yahoo! ranksit based on the keyword popularity in domain name, title anddescription.
But as time progresses, it determines theranking based on the popularity of the website itself.We ignored this and our listing came down drastically withinfew days of getting accepted!-----SIDEBAR-----8) Before submitting your website, thoroughly researchwebsites that rank higher for keywords you are targeting(Especially the "Most Popular" sites in the directorysection). This will give you a rough idea of what to andwhat not to include in your website.
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