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2 Brand New Search Engine Tactics

To carry on in the ...
of the classic e-book ... Tactics" (as you surely know, written by Mark Joyner in1995), I would like to propose 2 new tactics in use ...
all due respect t To carry on in the tradition of the classic e-book "SearchEngine Tactics" (as you surely know, written by Mark Joyner in1995), I would like to propose 2 new tactics in use today.With all due respect to Mr. Joyner, a lot has changed since 1995Here are two brand new tactics that the "search engineoptimization gurus" are talking about:1.
New Meta Tag: "Aesop"If you get nothing else from this article, get this. This newtag is popping up on sites all over the net and willdramatically change the way people search.
Essentially, thistag breaks all Internet content into 6 useful categories. Thepurpose of this is to allow surfers to more accurately andquickly determine if a search result is, indeed, what they arelooking for.
It also allows webmasters to attract moreappropriate visits to their sites. Right now, the only enginethat recognizes it is aesop.com, but I have it on authority thatothers are preparing to start recognizing the tag as well.For more information, here is the official aesop meta tag site(includes a free tag generator) - if you don't already have thistag on all of your pages, it's critical that you do this rightaway:http://www.aesop.com/metatag.htm2.
CSS H1 SpoofIn the early days of the net, search engines were easy to fool.These days, it's quite a bit more difficult, but it can be done.However, any time you use some type of "trick" to spoof theengines, you always run the risk of the engine catching you andbanning your domain for spamming.OK, with that caveat, here's the trick.Some search engines will give words found in the "H1" tag aboost in relevancy. The H1 tag is used to specify your page's"heading".
The problem is, this heading is just plain ugly.It's a huge point Times New Roman heading that doesn't look goodin anyone's web design book.Here's the good news: you can get the best of both worlds usingCascading Style Sheets (CSS). With CSS, you can specify thatthe browser will render text in the H1 tag any way you please.This is great; because, you can get both a boost in relevancyand get better control of your page's appearance in one step.Here's the code...In your head tag, put the following line: (Note that you can change any of the above variables - fontsize, type, and color - as you see fit.)Then, in the body of your document, where you want you document"heading" or "headline", use the following code: Source: Free Articles from ArticlesFactory.com .

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