SEO Sales Letter - But WAIT! If You Order Now!

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The majority of my income comes doing Search Engine Optimization,positioning, research and marketing for small business.
I spec-ifically targeted this demographic, knowing that many smallbusiness owne... The majority of my income comes doing Search Engine Optimization,positioning, research and marketing for small business.
I spec-ifically targeted this demographic, knowing that many smallbusiness owners cannot afford to play in the big leagues withmajor internet companies. Many large corporations spend $3,500 to$10,000 monthly to gain and then maintain good search enginepositioning so that they rank well in key search phrases relatedto their products online.Many major retailers spend those monthly amounts on multiplesegments of their web site to maintain market share of comparableproduct sales, knowing that their competition is doing the samewith their web copy.But my customers are very often the one-person shop in which theowner does it all, including building and maintaining their website! When they come across my articles discussing SEO techniquesin small newsletters, they'll contact me asking what I can do forthem within their marketing budget.
That budget, more often thannot, is less than what they spend monthly on their yellow pagephone book ads or their (very small) office rent.Faced with that level of spending, I knew that I would have todo high-volume of work in order to make a living. What I decidedto do was to create an online tutorial that explains in detailhow to go about achieving good search positions.
That tutorialwould rank well in the search engines for all the phrasesrelevant to Search Engine work and attract lots of customersseeking to improve their business online.What I expected was harried business owners too pressed fortime to do reading to find out how to improve their own searchengine rank. They'd come seeking information on metatags,keyword density, linking campaigns, page architecture and whenthey arrived, they'd realize it would take them more time thanthey could afford to effectively learn and implement thoseingredients into their sites.
The idea was to offer lots offree information for them to read, then when they find out howcomplex the work is, they would say, "Ummm, I'm too busy thisweek, could you do it for me?"What I got was harried business owners too pressed for time toread all that FREE information provided in hundreds of pageswhich I already offer FREE. Not surprisingly, they DO then askme to do it for them, but being frugal and diligent, they askme HOW I do it after they hire me - through voluminous emailduring my work for them.
Sometimes they ask me how to do itbefore they hire me, at which point I tell them that it is allin my search engine tutorial and they can read it for them-selves. The address is .
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http://website101.com/Search_Engine_Positioning/SEO_tutorial_index.htmlBut then they remember that they don't have the time to do itand agree to pay me for my services and let me begin the work.During the job, they will look at what I've done on their siteand ask "Why does the change of the order and frequency of wordson my page effect my search engine rank?" Then I refer them backto the tutorial.Even though I provide a report at the conclusion of the job,clients ask the same questions repeatedly as I am working andI've decided to short-circuit that experience by providing aparody of a sales letter for all potential clients to readbefore they hire me. It's all meant in fun, but helps silencethose who ask lots of questions as I work.
A typical email: "My main intent is to be able to get into the search engines. I want to be able to submit to Yahoo, pay the submission fee (UGH!) and get in for sure with a decent ranking.
Will you explain how to do this when you write your report?"I'll explain it right now and make the report shorter.I want to be certain you understand that there's a big differencebetween search engines and directories. Yahoo is a human revieweddirectory - nothing can be done to influence the reviewers shortof quality content and submission to the proper category, that ishttp://Yahoo/Search_Engine/Evaluation/SEO_How-to/Do-it-yourself/(That advice ALONE is worth $199.00!) There are two other human reviewed directories that you mightconsider submitting to as well.One is the Open Directory Project at http://www.dmoz.org whereyour proper category is:http://dmoz.org/Search_Engine/Evaluation/SEO_How-to/Do-it-yourself/and a second category you would submit to ishttp://dmoz.org/Reference/Education/Show_Me_How/SEO/Articles/(That advice is worth $135.00!)Submitting in the proper category is essential to getting listedat the Open Directory Project as it is staffed by volunteers andthey will ignore your submission if you choose inappropriatecategory.
Submission is free and this directory is criticalbecause literally thousands of additional directories inspecialized areas (including yours) rely on the ODP database topopulate their own topical and theme-based directories. (That advice is worth $250.00!)The second additional directory you might consider costs asmuch as Yahoo does ($399) and is called LookSmart and they willhave a human review your site and place it properly in theirdirectory.
They supply search results to thousands of sites,including several VERY big ones that you won't get listed inotherwise, simply because of their partnership arrangementswith large portals.(That advice is worth $150.00!)"Crawler based search engines send software-based "robots" or"spiders" to analyze your site content, keyword density,metatags, page structure, link structure, link popularity andsite theme - based on all publicly accessible pages. You mightconsider increasing your number of free pages by writing articlesabout specific projects, referring to additional resources available online and adding content to your site overall withinformation that you would not be able to sell otherwise.Increased CONTENT ALWAYS HELPS YOUR SITE TO RANK BETTER.
(That advice is worth $650.00!)The key to ranking well with the crawler based search enginesis combining all of those ingredients in appropriate measureand with good page structure, which is what I do for you.I use techniques that are search engine friendly and gain toppositions in the "crawler-based" search engines, then submityour site to those that accept free submissions within the topeight engines. Contrary to what many scamsters claim, it isentirely irrelevant to be listed in hundreds of search engineswhen only 4 or 5 are used by the vast majority of people on theweb.
The top 8 U.S. based (English) engines are: Google Fast / All The Web Alta Vista Netscape Search HotBot Lycos AOL Search MSN SearchThe other important web resources rely on the Open DirectoryProject index, LookSmart and Yahoo to populate their owndirectories, which then increase your link relevance, whichthen help to improve your crawler-based engine rankings.
Itis all very neatly tied together if you understand itthoroughly. (That advice is worth $1500.00 all by itself!)Using a traditional sales pitch, I would tell you that all ofthis advice and information is worth a total of $2884.00, BUTWAIT, if you hurry and place your order by today, we'll includeall of this, PLUS be available for occassional questions andadvice in the future!You need to know how the search world is changing.
WebSite101subscribes to over a dozen industry publications on searchengine methodology, mergers, partnerships and those everchanging search algorithms. This keeps us thoroughly informedand up-to-date with all the latest information needed to maintain your top ranking search positions.
We also attendconferences around the country to maintain complete andthorough understanding of search industry standards andpractices. (That follow-up advice is worth $1050 by itself!)This means you get $3934.00 in benefits for your investment ofjust $427.50! Article Tags: Sales Letter, Search Engine, Search Engines, Proper Category Source: Free Articles from ArticlesFactory.com .