Search Engine ... for ... by Dan ThiesOne of the most popular ... concepts today is the ... A ... is ... a one-page sales letter, linked to an order form, sp Search Engine Strategies for Mini-Sites by Dan ThiesOne of the most popular marketing concepts today is the "mini-site." A mini-site is essentially a one-page sales letter, linked to an order form, specifically designed to sell a single product or service. While mini-sites are very effective sales tools, it can be a major challenge to attract search engine referrals to a mini-site. Conventional wisdom says that you have to buy your traffic through e-zine advertising, pay-per-click, and affiliate program commissions... but that's not the whole story. A high percentage of the sales of my new book have been from direct search engine referrals.In fact, you can optimize a mini-site for search engines, although it may require some real HTML coding skills to get the job done.In general, mini-sites lack the three things that search engines value the most: keywords, content, and linkage. The Keyword ChallengeBecause a mini-site is a sales letter, the choice of wording in headlines, and throughout the site, is dictated by the site's primary purpose - it's supposed to close the sale. Somehow, a balance has to be struck between effective selling copy and keyword placement. In a moment, I'll explain how this can be done. The Content GapMost top-ranking sites carry significant content, optimized for a group of thematically related keywords. The structure of the site itself contributes to the overall search engine rankings and traffic, by reinforcing the theme. A mini-site is only one page, with a sales message. Don't worry, there are several ways to bridge this gap. The Missing LinksUnfortunately, a "links" section sort of defeats the purpose of a mini-site, which is designed to keep the visitor in one place until they've made their decision. So, link swaps are out of the question. Even affiliate programs usually don't help with link popularity because of the way affiliate links work. This, too, can be overcome. WARNING: This is a bit more complex than the usual e-zine fare... you may have to read it twice to fully understand it. Step One: Optimizing For KeywordsThe first obstacle is the opening headline - you need it to be effective and attention-getting. The solution? If you can't change your headline, use an image instead of a regular H1 tag! With GIF or PNG compression, you should be able to bring even the biggest headline in at less than 1K - you can also use your keywords in the image's ALT property. If you use an image for the headline, you'll want to use Javascript to make sure your headline image preloads before the rest of the page - if you don't, you'll lose sales... and don't try this at all if your hosting provider isn't up to snuff - the headline should load within 1 second on a typical 56K dialup connection. Beyond the opening headline, it's easier to work keywords into your sub-headlines and copy. If necessary, use a style sheet (CSS) to reduce the font size of your heading tags - your subheadlines should be H1 and/or H2, and be as keyword-focused as possible. Pick at most 5-7 keywords and work them into your copy - ideally each keyword will appear 3-5 times, somewhere on the page. Work as many in as you can, as early as you can. Finally, pick the most important keywords, and use them for your page title if you can - it may look a little goofy, but if your headline does its job nobody's reading the title bar anyway. Without keywords in your page title, your search engine rankings will suffer. Step Two: Solving The Content ConundrumContent doesn't necessarily improve your ranking for a single search term, but it does broaden the scope of your search engine positioning. Creating a single page of content for each of the 5-7 keywords you selected will definitely reinforce your site's theme... but how can you put all that content onto a 1-page site? For starters, you can think about using informational pop-ups. When a visitor clicks on one of your keywords, your content page can open up in a new window. The HTML tag for this is: A HREF="contentpage.html" target="_blank" - don't use a Javascript pop-up, because search engines can't index that. Use Javascript in the content page itself to resize the window as soon as it begins loading - that way, your visitor sees a little pop-up window and the search engine sees the content. Of course, you might not even want that much linking and clicking. In this case, you can use your stylesheet to give hyperlinks the same color as the rest of your text, effectively hiding them. To hide them further, you can put the hyperlink tags around the period at the end of a sentence, or the space between two words. Now, here's another way to kill two birds with one stone... my two-site two-step! Step Three: Link PopularityThe traditional link swap is two websites pointing to each other... but there's no law that says you have to do it that way. The ideal way to create link popularity for your mini-site is to create a "partner" site, under another domain name, that carries content related to your keywords. You link to your mini-site from every page, and you now have a way to swap links. Here's how it works: you ask the other website owner to link to your mini-site, in return for which you provide a link back via your "partner" site. Usually, they'd rather have a link from your partner site anyway, since it has more content on it. I go even further when I can with a "content swap," where each site owner provides an article for the other site. Your article carries links to both your mini-site and your "partner" site. You then set up a link on your "partner" site pointing to this article. Because the article will have links to it from both sites, it's almost certain to be found and indexed by the search engines. Nobody Said This Was Easy!When it comes to search engine positioning, a mini-site presents a lot of challenges. Everyone wants their home page to rank 1st for all kinds of keywords, but in the new era of theme-based search engines, that's easier said than done... especially if your "website" consists of a single page. I hope this article inspires you to make your own mini-site an exception to the rule. I wish you success... Article Tags: Search Engine Strategies, Search Engine, Engine Strategies, Search Engines, Partner Site Source: Free Articles from ArticlesFactory.com .
Top blog stories
A review of Idmobile.com
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.
At Three, we believe phones are good. They just make life better. Easier. And more fun. But
we all need to find a balance that works for us. Our mission is to help our customers use
their phones to live their best lives.
We make your life easier
Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...
At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.
It's important to us that everyone gets great customer service and can enjoy our products, no matter their level of sight. So, if you're blind, partially sighted or struggle to see or read the screen, we’ve a range of features to help you get the most from our products and...
Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...
The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...
Why its Important to Manage Your Holiday Calendars?
A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...
Because of the Chihuahua's little size, these little canines require taking care of more frequently than a lot bigger canines. The tiny Chihuahua requires taking care of consistently and regularly, while the bigger ones don't need to take care of as frequently. When choosing the size of a Chihuahua it...
You don't need to be told that there have been major health and medicine advancements in the past few decades. What used to be a death sentence or at least a lifelong condition can now be managed, dea... You don't need to be told that there have been major health...
Dog food is specially formulated and made for ingestion by canines and other similar dogs. Dogs are generally considered to be carnivores with an omnivorous tendency. Since the diets of dogs are not human foods, it requires a specific nutritional supplement that is specially formulated for feeding canines. These types...
The nutritional value of dog food lies in the ingredients, containing a mix of vitamins, minerals, and other essential nutrients that make up the necessary diet. If a dog does not receive the proper nutrients from its food, it could develop various diseases that may become fatal. Dog food is...
Buying a puppy is an exciting time, but it’s important to be responsible in your research to make sure you purchase a healthy dog that has been raised ethically and supports good practices. A person can have plenty of choices when he or she decides to buy a puppy for...
Are you looking for English Bridles and Western Bridles? You can get here many types of Types of English & Western Bridles. The styles and purposes of horse tack vary slightly between disciplines, but only in terminology and decorations. The simplest type of bridle, the snaffle bridle, holds a single...
Every smallest dog breed has some common behavior problems that are often misunderstood or mishandled by dog owners. If you are a dog owner then, you show know about these problems and think about the... Every smallest dog breed has some common behavior problems that are often misunderstood or mishandled...
A very important question that is asked by many people who are about to get a new pet is how dog walking helps the dog to stay healthy. Dogs can be very healthy animals if they get regular exercise but most of the time, dogs just end up getting overweight...
We keep a wide range of equine laser therapy machines for sale which are well-suited to treat almost all kinds of ailments in horses. We also provide training to personnel so that they can become proficient in laser therapy for horses. Contact us to examine our equine lasers for sale...
EasyCare's EasyBoot Cloud is a prime example of the very best in therapeutic horse boots. Continue reading to learn how your horse can benefit from the EasyBoot Cloud. Does My Horse Need Horse Boots?... Can your horse benefit from the use of a therapeutic horse boot? If your horse experiences...
Search topic
The EasyBoot Cloud: The Best Therapeutic Horse Boot
EasyCare's EasyBoot Cloud is a prime example of the very best in therapeutic horse boots. Continue reading to learn how your horse can benefit from the EasyBoot Cloud. Does My Horse Need Horse Boots?... Can your horse benefit from the use of a therapeutic horse boot? If your horse experiences...