Safe, Free Search Engine Positioning

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How many times have you heard ...
ask you things like "What ... do most of your visitors come from?" or "I got a great ranking ...
using META tags - what tactics do you use?". How many times have you heard webmasters ask you things like "What searchengine do most of your visitors come from?" or "I got a great ranking onAltavista using META tags - what tactics do you use?".
Everywhere you gothere are newsletters telling you the "definate way" to get your site in theTop 10 search engine ranking. Businesses pump millions into search enginepositioning every day.
How can your humble website survive? There are a setof simple rules you should stick to in order to get a good position on allthe major search engines and yet not spend a penny:>> META TAGSMeta tags are the lines at the top of your web page's HTML that searchengines see first and they look like:That would be a typical META description tag for Mike's DIY Shop, containingall the important keywords that surfers will likely type into theirfavourite search engine. Don't have more than 10 keywords or else they willeach be far less effective, so the less the better.
Also, phrases tend towork better, especially if they are unique. Don't put in common keywordslike 'computer, free, chat' etc.
You can be sure top businesses have payedto get a top ranking with these words already so just use them in phrases,like "DIY chat". Including one *very* rare keyword will likely push yoursite right to the top if it is typed by a surfer.>> TITLE TAGThis is by far the most important tag of all in the art of search enginepositioning.
Include all your keywords and of course, the name of your site.Don't use words in the title tag that have nothing to do with your websiteor that are not included in your main body text or your site ranking will begreatly degraded.>> BODY TEXTBe sure to include all your best keywords here, near the top of the page.Try to put some keywords in heading tags (H1,H2,etc.) too for added power.Some search engines are now ranking sites with invisible text (text the samecolour of your page which is not seen by the surfer) very badly butAltavista seems to do the opposite. Only use invisible text if you aretrying to achieve a better ranking with Altavista.>> ALT TAGSAlt tags are descriptions of images on your site which appear while theimage is loading.
Most search engines index alt tags so try to include somekeywords in them. Just a few words should do, otherwise the whole page willlook amateur and badly put together until it is fully loaded.
1 pixel by 1pixel images are great because they load up instantly and the alt text isnot seen by the viewer.>> LINKSThe more sites that link to you, the better ranking your site will have.It's as simple as that! Also, sites with their own domain name like .com or.net help even more! Try to get lots of sites to link to you on their mainpage. Most webmasters will be only glad to link to you, if you link to themin return.>> BANNER ADSTry to keep banner ads near the bottom of the page if you can or else thesearch engine might not even index your page, instead indexing the URL thebanner points to.
This has been known to happen with major search engines sokeep it low!>> FRAMESIf there's one thing that will get you a search engine ranking worse thanFrames-R-Us (Never heard of them? Thought so.) it's including frames in yoursite. Worse still, the Internet Standards Authority have said that framesare no longer in the set of Internet Standards! If you've just hired aprofessional website designer for $50 an hour and he's designed your site inframes, there's not much you can do but complain.
If there's no way you'rechanging the design, try adding a tag in the HTML and puttingsome keywords there.With all that information, you can't possibly go wrong! Now get to workimproving your search engine position. When you're done submit to theseengines and submit again every 2 months:www.sillan.co.ukwww.altavista.comwww.infoseek.comwww.lycos.comwww.hotbot.comwww.netbadger.comwww.northernlight.comwww.google.comwww.jayde.comwww.excite.comwww.webcrawler.com Article Tags: Search Engine, Search Engines Source: Free Articles from ArticlesFactory.com ABOUT THE AUTHOR Real-Estate-Net.com Article Tags: Search Engine, Search Engines Source: Free Articles from ArticlesFactory.com .