Pay For Position Search Engines: A Source for Inexpensive, Targeted Traffic

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Pay for position search engines, also known as pay for rankor pay per click engines were ...
just a few years agoby ... In the ...
Goto.com was ... bymany Internet experts w Pay for position search engines, also known as pay for rankor pay per click engines were pioneered just a few years agoby Goto.com.
In the beginning, Goto.com was disregarded bymany Internet experts who were confident that Webmasterswould not choose to pay for a search engine position. Atthat time, the assumption was valid, given that most popularsearch engines accepted new sites into their listings freeof charge.Several years later, however, the Internet is a radicallydifferent place.
Many big player search engines arestruggling to break-even financially, their listings arepopulated with spam, which over time has forced many worthyWebsites to accept low rankings or even to being banned forusing one too many keywords on the wrong page.==> Goto.comThe Goto.com principle is simple -- you pay to be listed. Tomany Webmasters this seems a terrible proposition at firstglance, however after further investigation, Goto.comclients discover a flexible system that gives them far morecontrol over their listings than was previously achievable.To be listed at Goto you need to create an account, depositan amount of your choosing (there is usually a minimum of$25) and create your listings.
Listings consist of titles,descriptions, your Website address, keywords, and mostimportantly, a bid amount. The bid amount is the amount ofmoney that will be deducted from your account every time asearcher at Goto clicks on your listing.The amount you bid is usually determined by the amountsother Webmasters are bidding for the chosen keyword(s).
So,if the number one bid for 'health' is $0.90 then you wouldneed to bid $0.91 to become the top ranking site whensomeone searches for that keyword. You could also bid $0.89and be listed in second place, which is still veryeffective.==> Competition For GotoThe success of Goto.com is a problem for Webmasters with asmall advertising budget.
The bid amount for the healthkeyword above is just one example. In reality, popularkeywords on Goto.com can fetch as much as $3 or $4 for thetop spot.
Enter the competition. Newer pay for positionsearch engines such as Kanoodle and FindWhat have lesstraffic than Goto, but at the same time the cost ofachieving a top listing is within the reach of manyWebmasters.
The cost of being listed within the top fivepositions at one of these newer engines can be reached byalmost anyone.==> Regional -- A New MarketplaceNew, regional, pay for position search engines are emerging.Currently, the United Kingdom with its large base of onlineusers has the most choice, with some regional enginesoffering to list national and international sites. Theregional search engines are allowing internationalentrepreneurs access to markets that were previouslydifficult to reach -- giving a new lease on life toaffiliate programs, content sites and other Web services.==> Getting The Most From Pay For Position Search EnginesFor the business owner with a very large advertising budget,Goto.com may be the only search engine with whom you need tobe listed.
Results from Goto now partially power sites suchas AltaVista and an array of metasearch engines. However, ifyour budget is more modest, then the widely acceptedsolution is to list on as many pay for position searchengines as possible, and to place low bids for as manykeywords as possible.
As with all vibrant markets, increasedcompetition is providing an increasing choice for theInternet business owner.==> Client InterfacesAll of the top pay for position engines provide dedicatedWeb interfaces so that clients can control their listingseasily. These interfaces are available 24 hours a day, sevendays a week allowing fast updates to titles, descriptionsand bid amounts as well as allowing clients to add new sitesas desired.Most pay for position engines allow the creation of clientaccounts before payment is required -- giving you theopportunity to evaluate the ease of use of each particularsystem.==> Changing TimesIn the search engine world, thousands of spammers haveforced the big search engines into implementing strictlisting policies, often at the expense of legitimateWebsites seeking a decent search engine ranking.
Pay forposition is helping to level the field. Most spammers willnot pay for a listing, as a consequence, pay for positionsearch engines are populated by legitimate businesses andentrepreneurs seeking to advertise to their desired markets.With a pay for position search engine, there is no longerany need to compete with spammers and homepages for toprankings.The new rules are:* YOU choose your title* YOU choose your description* YOU choose where you are rankedIt's a simple philosophy prevalent in the offline businessworld -- and one that is now available to online businesses,as well.More information can be found at: http://www.goto.com http://www.kanoodle.com http://www.findwhat.com http://www.uksprite.com http://www.payperclicksearchengines.com Article Tags: Position Search, Search Engines, Search Engine Source: Free Articles from ArticlesFactory.com .