It all started with a ... ... the traffic report for one of our sites Inoticed that traffic was down ... from the day before. I soon ... the change had occurred at Ya It all started with a gasp while reviewing the traffic report for one of our sites Inoticed that traffic was down significantly from the day before. I soon discoveredthat the change had occurred at Yahoo.So I navigated to Yahoo, typed in the keyword, and gasped. The trusty Yahoosearch ranking page we had come to know and love (because our site was ranked#1) was gone! It had been replaced by what appeared to be a normal,non-categorized search listing like you would find at most other search engines. Andmore importantly, our site was no longer on top of that list!By now you probably know that Yahoo has changed the way that it delivers searchresults. The old way, of showing a page of categories (Business and Economy >Business to Business > Construction > Metals) in response to a search has beenreplaced. Visitors now see a few one-line category links followed by a list of sitesthat rank well against that search term. What does this mean for Internet Marketers? First, it probably means that your sitehas changed in ranking on Yahoo. You might be lucky and your site is in muchbetter position now than it used to be. But you also may not even show up in thelisting, especially if your success was based on having an alphabetically-prominentcompany name (Yahoo used to list sites alphabetically).Second, it means that the search engine battleground has probably changed yetagain. Yahoo currently represents about half of all searches on the net. Myprediction (and Im sure Yahoos hope) is that since this change makes informationeasier to find, it is going to make them significantly more popular, resulting in greatermarket share, and hence more searches, going through Yahoo in the future. (Ivealready called my broker )Keys To Ranking High on the New Yahoo!:The formula for getting ranked high on Yahoo used to be one of the easiest tounderstand in the search directory/engine world. Now that formulas not so obvious,and more importantly, it may become a moving target, just like most of the othersearch engines. What works well this week, possibly wont next. But thats life!In spite of that, its fairly clear that Yahoo will be utilizing several factors in theirequation to determine what comes up first in their ranking. Keep these in mind asyou register new sites:1. Presence in their database. They wont list you if youre not there! So if youhavent done it yet, get off your duff, dust off your credit card, and fork over the$299 to get your site listed. You cant afford not to, period!2. Presence of the keyword in your URL, Yahoo title and Yahoo description. Yahoo still doesnt appear to be ranking their search results based on the pagecontent of your site itself, but rather by the information in the title, description andURL that is listed in their database for your site. Your site must provide valuableinformation to be accepted into the Yahoo directory, but when it comes todetermining who gets ranked first on any given search, its the words in the titles,descriptions and URLs that determine the ranking order, not the actual copy on yoursite. Ideally, the keyword that people will most likely find you under will be listed in yourURL, your company name (which Yahoo will use for the title of your site in theirlisting) and right at the beginning of your sites description on their database. Forexample:http:compostmakers.com Compost Makers Inc.Compost makers, tools, and equipment for making your garden healthywill score considerably better for a search on compost makers than would http:gardenstuff.com Bobs Hardware StoreCompost makers, tools, and equipment for making your garden healthy3. Primacy of the keyword in your URL, Yahoo title and Yahoo description. Yahoo places more weight on words at the beginning of terms than that same wordlater on in your description. So:Compost makers, tools, and equipment for making your garden healthywill score better than:Garden tools, including compost makers, rakes, shovels and morefor the term compost makers.Keep in mind though, that this second example will score better on searches for theterm garden tools which is searched on 70 times more frequently than compostmakers. You need to know what terms people are actually using to search for siteslike yours. How to do that is the subject of another article, but the easiest method isstill Overtures (formerly Gotos) tool, (currently located athttp://inventory.overture.com/inventory/searchInventory.mp) Make sure that ifyoure going to go to all the work to rank high against a specific search term, that itsone that people are actually using to search for your site! Its vital for you to not only know what you are truly selling, but also what is beingsearched on in your category. 4. Other factors. Every search engine applies certain weights to certain site criteriaand change those weightings frequently. At the moment, Yahoo is doing that inseveral areas, which may change: A. Placement in Yahoos categories. Yahoo has not abandoned their old category structure, just changed the way they list search results. They currently seem to be giving higher rankings to those sites that are categorized under the top category for a given search term rather than the lower priority categories. B. Giving more weight to hyphenated URLs than non-hyphenated URLs with the same keywords. Thus (everything else being equal) http://compost-makers.com would score better than http://compostmakers.com. This is especially true if the keyword is not the first element in the URL: http://best-compost-makers.com would score better than http://bestcompostmakers.com. C. Penalizing sites that have numbers or early-in-the-alphabet letters before the keyword (probably in reaction to those who tried to beat their old alphanumeric ranking system): http://1compostmakers.com probably wont even show up in the first several pages of their listing. D. Not differentiating between .coms, .nets, .orgs, etc. This opens up opportunities to achieve top rankings through purchasing alternative domains to the .com standby. (Caution we have no idea how the new .info, .biz etc. domains will fare in Yahoos new structure, so approach these with caution).Several key issues are not yet clear at Yahoo:1. There is no indication of popularity or link popularity affecting rankings. Yahoo istracking click-throughs so it wont be surprising to see popularity affecting rankingsin the near future. Link popularity may be farther out, as Yahoo isnt currentlyspidering sites, but we wouldnt be surprised to see an acquisition or licensing deal inthe future.2. There are several thousand sites that are paying extra to be listed at the top of thecategory pages as sponsored sites. Yahoo has now significantly decreased the valuegiven to those paying partners by shunting as much as 75% of their search traffic offof the category pages and into their search pages. They stand to lose millions ofdollars in sponsorship revenues in the next few weeks if they dont quickly find a wayto bring those sponsored links onto the search results pages in addition to theircategory pages. All of these changes are vital for internet marketers to understand. Not only will theymost likely result in additional traffic to Yahoo, but for those who understand thesechanges it can yield major benefits of extra traffic, sales and profits! Source: Free Articles from ArticlesFactory.com .
Top blog stories
A review of Idmobile.com
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.
At Three, we believe phones are good. They just make life better. Easier. And more fun. But
we all need to find a balance that works for us. Our mission is to help our customers use
their phones to live their best lives.
We make your life easier
Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...
At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.
It's important to us that everyone gets great customer service and can enjoy our products, no matter their level of sight. So, if you're blind, partially sighted or struggle to see or read the screen, we’ve a range of features to help you get the most from our products and...
Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...
The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...
Why its Important to Manage Your Holiday Calendars?
A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...
Flannel sleepwear is without a doubt one of the most popular ladies sleepwear styles. But do you have any idea what it is exactly? What it is made of? Flannel sleepwear is just one of the many ladies sleepwear styles that are popular today. But do you have any idea...
You have to tackle the challenges that face you by adopting and applying things that work well towards the attainment of your personal goals. A habitual development assists you when trying to achieve goals. Article Tags: Personal Goals, Habitual Developments Source: Free Articles from ArticlesFactory.com
What is your main concern when it comes to buying skin care? For many it is knowing what to buy in the first place and do you go for a brand or something cheap? Botanical extracts are all the rage in beauty and skin care products, and for good reason....
There are a vast range of acne products that are available on the market. Obviously you want to be able to ensure that what you buy will help to clear your skin without any harsh side-effects. There are several natural supplements for acne that could help reduce pimples. If you...
Discover the fast, cost affective and long lasting solution to your Cosmetic Dentistry needs. No longer do you need to suffer silently with Teeth that have Worn Enamel or are showing excessive Wear and Tear. Stained Teeth can now also be a thing of the past with the Glamsmile Porcelain...
Women's robes are without a doubt one of the most useful ladies sleepwear styles available today. From refined and worldly to fresh and provocative, there are umpteenth varieties of robes in stock that suit virtually every taste and need. Here we will take a look at some of the more...
For example, most restaurants-especially national franchises have their own website and and allows you to sign up as a member to their website and you get emails that alert you about special deals going on at their restaurant. Source: Free Articles from ArticlesFactory.com
We hear our dentist say Dental Implants and we shiver in fear. This is always due to not understanding the procedure. Once you discover the truth about things such as Technological advances, Procedures required, Time needed for it all and the stunning realistically looking results you will change your mind...
By Anthony Ricigliano - News And Advice by Anthony Ricigliano -- The study of coins, also known as numismatics, has its origins going back to the first exchange of the metal discs for the purpose of commerce. While still hotly debated, its likely that the first coin was minted circa...
These days, there is a great variety of brassiere alternatives. Great styles include everything from full bras and minimizer bras to push up bras and demi cup bras, the choice goes on and on! It can be awe-inspiring trying to determine the different bra styles. The essential thing to bear...
Search topic
Choosing Full Bras
These days, there is a great variety of brassiere alternatives. Great styles include everything from full bras and minimizer bras to push up bras and demi cup bras, the choice goes on and on! It can be awe-inspiring trying to determine the different bra styles. The essential thing to bear...