How to Get FLASH Indexed in the Search Engines


Perhaps you can relate to the ...
groan elicited bysearch engine ... when a client presents an ...
newWeb site ... high quality FLASH movie ...
course, the client (or Perhaps you can relate to the involuntary groan elicited bysearch engine optimizers when a client presents an expensive newWeb site featuring high quality FLASH movie content.Of course, the client (or maybe your boss?) is thrilled with thedazzling presentation, and they rarely fail to mention what a"small fortune" it cost to produce before adding "it's worthit!...don't you agree? All it needs now is for YOU to optimize itfor findability in the search engines."Isn't it funny? ... how they fail to notice the color rushing toyour face as you suppress the urge to scream and opt instead forthe tactful approach, patiently explaining (once again) thatFLASH doesn't score well in search engines.Don't panic -- there IS a solution!Here's a solution you can use to get the best of both worlds -search engine findability and the professional image enhancementthat FLASH can provide.The strategy involves using an absolute positioning techniquecalled Z Order within your Cascading Style Sheets (CSS).
For thisto make sense, you must first understand what Z Order is.Microsoft's MSDN (http://msdn.microsoft.com) site explains...The Z order of a window indicates the window's position in astack of overlapping windows. This window stack is oriented alongan imaginary axis, the z-axis, extending outward from the screen.The window at the top of the Z order overlaps all other windows.The window at the bottom of the Z order is overlapped by allother windows.In non-technogeekspeak, Z Order allows you to place contentpartially, or even fully, on top of other content.
Since only thecontent on top is viewable, it's entirely possible to place anunintelligible-to-search-engines FLASH movie on top of an easy-to-index-layer of relevant text content. And, by doing so, yoursite visitor sees only the FLASH movie while the engine sees onlyyour relevant keyword-laden text.How to create Z Order using CSSTo accomplish the magic it's helpful to first understand what avery basic CSS using Z Order source code might look like.
To viewthe basic example, visit the complete article online at:http://www.academywebspecialists.com/newsletters/0702.htmlSource of the example: http://www.htmlref.com/examples/Fig10-14.htmNotice that the highest value -- Article Tags: Search Engines, Flash Movie, Professional Image, Source Code Source: Free Articles from ArticlesFactory.com .

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