Gaining Critical Incremental Benefits in Search Positioning

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Gaining top search positions for your chosen search words andphrases has become more and more competitive as search engineoptimization firms use new, more effective techniques to placetheir large clie...
Gaining top search positions for your chosen search words andphrases has become more and more competitive as search engineoptimization firms use new, more effective techniques to placetheir large clients. The little guy needs every possible advantageto have the visibility necessary to bring search traffic.
This isbecoming more costly as new paid inclusion programs are launched byeach of the major search engines seeking to "monetize" free search.In order to rank well at any search engine it has become criticalto use the basic techniques of appropriate content and pagearchitecture to provide search spiders with indexing and ranking scorecards. We all know by now that metatags, including title,description and keyword tags as well as image alt text is important.Most of us know that using keywords liberally in body text andcreating descriptive hypertext links within body copy is helpful.Most of us know also that using keywords in TEXT based pagenavigation links (not image links, such as buttons) increasesranking and improves your score at major search engines.For a concise overview of this information for new webmasters, visit:http://website101.com/metatags.htmlSuppose you are doing all of the important items above and stillneed that extra little edge required to gain visibility in theengines? Here are a few techniques to tip the scales in your favor.1.
Gain link listings from large *Targeted* high traffic sites thatare complementary to your business. Sometimes paid listings in thesetypes of directories is well worth the cost of entry.
One suchdirectory would be the small business section of Business.com,$199 will gain your company dramatic link relevancy increases inGoogle and it's search partners. Specialists should consider sitesappropriate to their professional category such as Law and legalsites for paid directory listings.
Try contacting the "guide" at About.com for a link from your subject category for an often over-looked and valuable link from a guide site at About.com. (It's Free)http://www.business.comhttp://www.about.com2.
Consider programs such as the very new "Search Partner" programat FastSearch.com where they will not only offer a site"intrasearch" facility to allow your site visitors to search onlyyour web site, but their spider recrawls your web site on a bi-monthly basis to be certain to index new information and assurefresh listings for sites that make frequent changes. This two-in-one program costs $149 yearly to start.
Fast also partners withthe Lycos Network and provides search results for severalinternational engines as well.http://fastsearch.com/index.php?d=products&c=internet&s=partnersite3. Consider a paid subscription to the well known and extremelyuseful "Submit Director" service which allows instantaneous ranking algorithms for your site on an as-needed basis so that you can seeyour site precisely the way the search engines do.
This valuabletool provides multiple charts, graphs and page analytics to allowyou to carefully craft and then tweak to your hearts content. Avery worhthwhile investment for a one year subscription gives youan edge very few small business webmasters are even aware of.
Thisprogram is heavily used by professional search engine optimizers.$149 for less than 50 pages and $189 for up to 100 pages.http://www.submitdirector.com/4. The venerable First Place Software has just introduced the latestversion 1.60 of their Web Position Gold ranking, submission andreporting tool and has version 2.0 in beta testing now.
Those whohave used this excellent software for their doorway page creation,submissions and reporting functions are well aware of the time-saving and instructive nature of WPG for top search positioning andshould consider purchasing or upgrading now to gain an edge on thelate adopters. $149http://website101.com/WPG.html5.
Keep your eyes peeled for new developments in search such asthe brand new Wisenut.com search engine. Wisenut has leapt out ofthe starting gate with the bold claim that they outperform andindex more of the web than the current leader Google.
We'll see howthat claim holds up as the competition to dominate search on the weboffers a tough nut to crack. New programs, new partners and newplayers could bring new chances to place your site in the top tenof at least a couple of the major search engines.http://WiseNut.comSearching for the best option for your limited web promotion budgetwill certainly lead to some of these choices over others, but witheveryone beginning to charge for submission, listing and ranking, you had better make some choices and get moving if you want to bevisible to the search engines and it's imperative if you find yoursite ranked below #30 at any of the major search engines.
Article Tags: Search Positioning, Major Search, Search Engines, Search Engine Source: Free Articles from ArticlesFactory.com .