EyeTrack III - Can It Really SEE Your Visitors Thought Patterns?
EyeTrack III - Can It Really SEE Your Visitors Thought ... Martin ... you DO NOT want to miss: The newest report out on "seeing" what people look at when they browse through your site EyeTrack III - Can It Really SEE Your Visitors Thought Patterns?By: Martin LemieuxThis you DO NOT want to miss: The newest report out on "seeing" what people look at when they browse through your site and how they react to certain layouts, headlines, images, and text formats.Do you really want to know what people see when they visit your site? You think you're ready for the harsh reality?The project managers of the EYETRACK III team, Steve Outing and Laura Ruel seem to have done quite a bit of work and I want to thank them for their findings.So how do we utilize this new found information ? Knowledge is only power, unless it is applied.Applying Knowledge: Homepage LayoutQuoted From:http://www.poynterextra.org/eyetrack2004/main.htm"The eyes most often fixated first in the upper left of the page, then hovered in that area before going left to right. Only after perusing the top portion of the page for some time did their eyes explore further down the page."It is mentioned all throughout those articles that the people they tested and had the EyeTracker III track their movements, and they repeatedly looked towards the upper left hand corner first. The logical reason for that would be because many people in the world read left-to-right. Only certain people can read right-to-left.That would be another explanation why they even tested sites that used their menu on the right and why most of the people tested, seemed to be drawn to the menus on the right.Pay Attention As To What You Add On The Top Left Hand Corner!Msn does this so perfectly, here's what you can find at the top of MSN, MSN Home, My MSN, Hotmail, Web Search, Shopping, Money, People & Chat .The study shows that with having important links at the top, people will gravitate to those links first. First impressions are huge, even more than most of us consider sometimes.Things you can add at the top to maximize the space:- Add a link To Their Favorites button- Tell a friend link- Search function- Company specials- Site Map- Contact Us- Log-In- Print Page- Newsletter Subscription- Daily News ReportHow To Improve Your Content For More Exposure:If you have information or news that you want read right away, try to implement and position that information near the top. The study shows that by adding a small "caption" of the article, people will generally read the caption more than if there were only a headline to the article.On the other hand, it doesnt mean that people will read the entire article more but ... You may attract readers to that article that may have just brushed the headline off.The key to your content is flow:If you want people to scroll down and view the content that you have near the bottom of the page, make sure that ALL of your content flows towards the bottom. Try not to break it in any way. The more flow you have, the more people will browse down.Many aspects of web sites functionality is sub-conscious. Implementing more and more tested strategies will increase your chances at a successful and powerful website.Does mimicking newspaper formats help your content?Not really, the Eeyetrack III didn't show a more positive response to websites that did mimic newspapers and their content. In fact, the reaction to the content was approximately the same as any other column online."It is very easy to get people to visit your site once, It's even harder to keep them there and/or get them to come back." MRLCan you increase the time spent on your site?With the EyeTrack system, they also tested "time" factors into their findings. What they found wasn't too shocking since most humans react the same way when browsing and & learning online.Our attention span online is very limited, you need to grab their attention right away. If you don't grab someone's attention at first glance, they will click away on the spot.What kind of design layout is the best?Nothing too flashy seems to be the winner. It was stated that the individuals that were tested with the EYETRACK III didn't even look at many of the graphics online until the end. People seem to gravitate to text and headlines before they take a look at specials with graphics. This is such a turn around from newspapers and magazines.So does this prove that content is king? I would think so.Image & Graphics, can they really work?Its was stated that, the size of your image/graphics did make a difference. The larger you can go, the better. So it may be wise to make sure that your advertisers within your site, have the largest graphic visible to the eye to gain the most exposure for your advertisers as possible.If you don't have advertisers on your site don't worry. Try to implement large images for your companys services/products and specials. Please also keep in mind that not everyone is on high speed internet or cable. Make sure to test your site for download speeds and keep your download time to a minimal. You don't want to lose your visitors because it took more than a minute to download one page.Everything has it's purpose:Like mentioned before, internet marketing success is not one thing all the way, it's 100 little things coming together. Implementing these findings from the EYETRACK III will increase your chances at winning your visitors hearts and getting them to come back time and time again. Sitting around, reading articles like these and not creating new strategies will bring you the same results you have now. It's the people who take information like this and really try to implement them on their site that will achieve better results online.Do yourself a favor, if you haven't read the EYETRACK III report, take some time out of your schedule to read the report right away.http://www.poynterextra.org/eyetrack2004/main.htmI hope this article helps you out!For more of Martin's articles, go here:http://www.smartads.info/top-10------------------------------------------------------------------------------------------------------------Reprint Rights: You may download a copy of this article here:http://www.smartads.info/top-10/download ... and use it within your website or newsletter. Everything must remain the way it was intended. Source: Free Articles from ArticlesFactory.com .
Top blog stories
A review of Idmobile.com
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.
At Three, we believe phones are good. They just make life better. Easier. And more fun. But
we all need to find a balance that works for us. Our mission is to help our customers use
their phones to live their best lives.
We make your life easier
Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...
At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.
It's important to us that everyone gets great customer service and can enjoy our products, no matter their level of sight. So, if you're blind, partially sighted or struggle to see or read the screen, we’ve a range of features to help you get the most from our products and...
Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...
The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...
Why its Important to Manage Your Holiday Calendars?
A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...
One of the best techniques for automatically upgrading your home's appearance today is installing LED rope lights in and around the house. This is because the lights introduce a pop feeling and great aesthetic value to the house design. More, these lights are easy to customize and, depending on the...
If you are looking for a way to bring some aesthetics to the ambiance of your home, yard, or surroundings, especially at night, then LED rope lights are the perfect solution for you. Considering that evenings are becoming warmer, you might want to spend some fun with your loved ones...
A land surveyor is an expert who uses various techniques to measure and draw multiple lines and dimensions of the land. There are various definitions of a land surveyor, but in this case, we will be defining it according to the demand of a homeowner. A land surveyor is an...
Silver and Gold bullion coins have grown to become favorite items for collectors and investors alike. This is because they combine numismatic coin and precious metal investment collection in one passion. Silver and Gold bullion coins have grown to become favorite items for collectors and investors alike. This is because...
Reclaimed wood flooring is perhaps one of the most popularly used salvaged building materials that add a touch of elegance to homes with its weathered and warped appearance. Interested in knowing more about antique hardwood flooring- keep reading… What exactly is reclaimed hardwood flooring and how does it appear? Antique...
Are you looking for the right fall shoe for your travels? We have just the best selections for you. Take a pick from our updated list of both classic and trending comfortable fall shoes for travelers. Are you looking for the right fall shoe for your travels? We have just...
Are you looking for the right fall shoe for your travels? We have just the best selections for you. Take a pick from our updated list of both classic and trending comfortable fall shoes for travelers. Are you looking for the right fall shoe for your travels? We have just...
One of the first steps in the happily ever after journey for most couples is getting engagement rings. This is why a lot of people care so much about the ring they get. One of the first steps in the happily ever after journey for most couples is getting engagement...
It is no longer news that LED lights are more energy-efficient and durable than incandescent lights. According to research studies, these lights are 25 times more durable and use 75% less energy than incandescent lighting systems. Subsequently, they have become the most favored lighting option for illuminating residential homes, business...
One of the best resources you can put into revolutionizing your home is a swimming section. And building it in a classy way will further add elegance and beauty to your home. However, one can only get such elegant looking swimming by hiring an experienced concrete pool builder. One of...
Search topic
How To Identify A Great Concrete Pool Builder
One of the best resources you can put into revolutionizing your home is a swimming section. And building it in a classy way will further add elegance and beauty to your home. However, one can only get such elegant looking swimming by hiring an experienced concrete pool builder. One of...