Optimizing Dynamic Pages - Part II

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Dynamic Pages - Part IIThe Widget Queen ... have the world's finest ...
of widgets. You created the world's best widget website.
You have no ... checked in the searc Optimizing Dynamic Pages - Part IIThe Widget Queen RevisitedYou have the world's finest collection of widgets.
You created the world's best widget website. You have no traffic.You checked in the search engines and find that your site does not appear at all, even though all your competitors' sites do.
Perhaps the search engine robots cannot get to your pages to index them.Search Engine RobotsSearch engine robots are simple creatures. They can "read" text to add to their databases, and they can follow "normal" links--those links that are coded to look likeblue widgetsor the slight variation That's it.
Search engine robots cannot select items from lists; search engine robots cannot type text into boxes; search engine robots cannot click "submit" buttons. That means that no matter how important our dynamically-generated page of blue widgets is, if the only way to access that page is to select it from a list or click on a button, the robot will never be able to visit it.
That, in turn, means that it will never appear in the search engine results.So how do you get your dynamic information to show up in non-dynamic ways?The Painful SolutionOne of the reasons that dynamic pages exist is because of the difficulty involved in constantly updating -- adding and deleting -- pages from your site, based on which widgets you are offering this season. If you have a separate page for each make and model of widget, each of those pages can be spidered.
They can all be reached through links that look likeblue widgets style 1blue widgets style 2red widgets style 1red widgets style 2new widgets style 1new widgets style 2The bad news here, of course, is that you now have to create all of those pages. This loses the benefit of drawing the widget information from a database.
A Better SolutionA better solution is to create only a "shell" of each page, and then to dynamically populate the page from our database. By creating a "real" file, you can assign a fixed URL, but still use the database to fill-in the page, using any of various server-side techniques (HTML server-side includes, Perl, Active Server Pages, Java Server Pages, PHP, etc.).
A simple page like this might suffice: Article Tags: Optimizing Dynamic Pages, Dynamic Pages Part, Optimizing Dynamic, Dynamic Pages, Pages Part Source: Free Articles from ArticlesFactory.com .