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How to Use Keywords to Optimize Your Site for Search Engines - Part 2

Placing keywords ...
... your web pages ...
improve your rankings in the search engines. Many ...
leave them out ... so your Site won't get rankedat all.
Ins Placing keywords strategically throughout your web pages willgreatly improve your rankings in the search engines. Many sites,however, leave them out altogether so your Site won't get rankedat all.
Inserting too many keywords in your web pages orrepeating them too often, will result in your site gettingbanned from the search engines. How do you sort all this out so you can effectively market yourweb site to the search engines? My last article (www.isitebuild.com/keyword), discussed, what isa keyword and how to create targeted keywords for your site.Next we will discuss where to place keywords, how many to useand some tips on what to avoid.
Where to place keywords in your web pages? Title Tag - this tag should contain your most important keywordphrase. Make the title interesting enough to grab the visitor's attention.
Only use 5 to 6 words in your title with your most relevant keywordin the beginning. Description Meta Tag The search engines often use this tag when they display the description of your web site in the search results.Try to make the description inviting for your visitors.The length should be less than 200 characters, including spaces.
Keyword Meta Tag This tag will contain a listing of your keywords and keyword phrasesthat are relevant to your page and enable a Search Engine to find you.Here are some things to remember: Don't use the same keyword more than 3 times. Use keywords that occur in your Title Tag and Description Tag.
Use only 200 characters for all your keywords. Use different keywords for all your pages.
Only use keywords that are relevant to your site.Use lower case letters. Use the single and plural forms of your keywords.
Use commas or spaces between your keywords or keyword phrases. Heading TagsThese tags hold separate topics between paragraphsand range from Article Tags: Search Engines, Search Engine Source: Free Articles from ArticlesFactory.com .

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