COMPLETE WEB-SITE OPTIMIZATION FOR SEARCH ENGINES (part2)

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COMPLETE WEB-SITE OPTIMIZATION FOR SEARCH ENGINES (part2)------------------------------------------------------------copyright (c) Pavel Lenshin--------------------------------------------------------...
COMPLETE WEB-SITE OPTIMIZATION FOR SEARCH ENGINES (part2)------------------------------------------------------------copyright (c) Pavel Lenshin------------------------------------------------------------Source code optimization.{title}...{ itle}This tag is to be a winner. This is a primary spot toinclude our keywords for SE spiders, bots or crawlers("spider" hereafter).
{title} tags are the best "daintydish" for SE spiders. They eat them as cakes, so maketitle tags to be tasty for them, about 65 characters long.{meta name=description content="..."}Important Meta tag.
Very often the description you put willbe shown at the SE searching results. To my personal opinionthey have more important marketing role of attractingvisitors than actual optimization.The SEs' trust in "description" tag as well as our next"keywords" tag has been greatly discriminated due to fraudand unfair competition.
Make it no more than 250 characterslong, including, of course, your targeted keywords as well.{meta name=keywords content="..."}Another advisable to use Meta tag should be included withall your targeted and untargeted, but related to the topic,key phases separated by commas. Note that highly popular andstand alone keywords like "web-site", "internet", "business"etc.
will give you nothing more than increase the size ofyour web-page. I won't be mistaken, if I say that aboutseveral millions of web-pages have them.
Don't overuse yourkeywords as well, spiders don't like to be forced to eatwhat they don't want to.{meta name=author content="..."}{meta name=copyrightcontent="..."}{meta name=language content="..."} etc.Subsidiary Meta tags that are used more likely to satisfywebmasters' ego, rather than bring any real help inrankings.{h1}...{/h1} {h2}...{/h2} {h3}...{/h3}In contrary to the previous tags the importance of, let'scall them, "body" tags have substantially risen for simplereason, they are readable by visitors and it is hardly tocheat SE with them than Meta description or keywords tagswhere any webmaster may put anything s/he wants.Given that these tags determine the headers of your web-pagefrom the SE spiders' viewpoint, try to include your targetedkeywords in them.{img src=: alt="..."}"Alt" is just a comment for every image you insert into thepage. Use this knowledge at your advantage.
Include your keyphrases where possible and safe. By "safe" I mean commonsense, don't input comment like "ebook package" into theimage of the button that leads to your partner, say, "Pizzaordering" web-site.On the contrary, if your web-site has graphical menu andbuttons, it is very wise to include "alt" comments accordingto directions they lead to, i.e.
"Home", "Services", "AboutUs", "Contacts" etc. If for any reason visitors have theirbrowser with images turned off, they won't see any menu ifyou haven't inserted "alt" comments.ContentYour informational coverage should be keyword/phrase rich,the same way as headers.
In general the more relevant keyphrases your textual information will contain, the betteryour chances of being "remarked" by SE spider are.HTML text format tags like bolding {b}, italic type {i} andunderlining {u} may also have some weight in SEs placement.Key word density and frequency are another indexes vastlyused by SE to rank web-pages. Don't overuse them though.Link popularity (page rank)Another extremely important parameter for your listingposition nowadays.
In general the more links on third partyweb-sites point to your site the better. Although try toavoid "link farms" or other "clubs' the only aim of which isto artificially increase your link popularity.
These tacticsmay simply result in penalization or banning of yourweb-site.Link popularity without any doubt helps to increase therelevance of searched terms more often than it doesn't, butmakes SEO even more far-reaching target, becauseestablishing quality "incoming" links pointing to your siteis beyond your direct power.To be short, your task is to find web-sites that havehighest SE listing positions and/or page rank (determinedvia Google Toolbar) and negotiate a link to your site inreturn for some service, product or solicit simple exchangeof links. As you see these "manual" work is the mosttime-consuming, but it repays if you are focused to get asmuch relevant links as possible.You may apply viral strategies by offering some free/paidservice that implies putting a link back to your site.Google has developed its own link popularity evaluation toolcalled Page Rank.
It is calculated basing on consistentlychanging number rules: current rank of the site the link toyour page is pointing from, its relevance to your web-sitetopic, presence of targeted words etc.Fake tacticsThey are what I call them and used by webmasters similar toways some "marketers" use spam to promote their businesses.Unfortunately, usual internet users don't have ability to"ban" spammers the same way SEs penalize those "smart"webmasters. I don't recommend you to use any of thesetactics, even on someone's "advice".They include excessive use of related and totally unrelatedkeywords, comment tags, hidden layers, text on thebackground of the same color, artificial link farms,numerous entry pages etc.This game simply won't be worth candles if your web-site isbanned for good.robots.txt fileVery important file every web-site should have.
It allowsyou to literally rule or direct SE spider to the "proper"places, explaining what and where should be scanned, notjust blind waiting of your lucky day. With its help you canalso protect your confidential web-pages and or directoriesfrom scanning and showing at the SE searching results, veryimportant feature many web-masters solve with "tons" of Javaor even Perl coding instead of one line string in therobots.txt file that will forbid to scan "download",so-called "thank you" pages or anything you want!General rules of creating robots.txt file you can find herehttp://www.robotstxt.org/wc/robots.htmlDesign & Layout issuesNext point is to have a textual info.
The simple declarationof content rich web-site is not enough, SEs need text toscan.Clear to follow links. If you have Flash or Java appletnavigation menu, make sure to duplicate somewhere andinclude HTML links as well.
Most SE spiders cannotdistinguish dynamically created web-pages with the help ofASP, Perl, PHP or other languages. It is also clear that allweb-pages, access to which was forbidden (no matter how) byadministrator, would also be left unnoticed.
The samerelates to HTML frame sites. What frames actually do iscomplicate the way web-site is being scanned, no more, noless.
When I see web-site made of frames, it is likewebmaster telling me: "I want lower SE position."Because of the excessive work spiders have to do in order toscan as many pages as possible, their scanning "accuracy",if we can say so, have dropped, so they will hardly scaneach and every of your pages from the very top to thebottom, it is more likely to be selective scanning, so, toease this process you should try to arrange the mostvaluable info, including header tags and text at the verytop of web-pages. Having "site map" page with all linkconnections of your site not only does it help yourpotential visitors, but SEs as well.All link names, inside your informational content, are tocontain your related keywords or phrases, not just "clickhere" or "download here".Avoid a lot of javascripts, cascade style sheet tags or alot of image tags at the top of the page that could occupymore than a page of HTML source code with almost no textualinfo.
If you have java or .css coding save them as separatefiles and upload on request, leaving one string of code inyour HTML document only. This tactic is also very smartconsidering general web-page optimization and space savingpurposes.Allow to the Internet market know your business better.
Article Tags: Complete Web-site Optimization, Complete Web-site, Web-site Optimization, Search Engines Source: Free Articles from ArticlesFactory.com .