An Ingenious Way to Use Wordtracker . . . that's actually easier too! (Part 1)
An Ingenious Way to Use Wordtracker. . . that's actually easiertoo!By Robin NoblesIf you're in the search engine industry, or if you're a Webdesigner or Webmaster, it's an almost sure thing that you'v... An Ingenious Way to Use Wordtracker. . . that's actually easiertoo!By Robin NoblesIf you're in the search engine industry, or if you're a Webdesigner or Webmaster, it's an almost sure thing that you'veheard of, and probably used, Wordtracker(http://www.wordtracker.com).But, for those who may not know about Wordtracker, let's back upfor a minute.What exactly is Wordtracker, and why is it so important?Most search engine optimizers would agree that one of the mostimportant things you can do for your Web site is to target theright keywords. If you target the wrong keywords, you may getscores of traffic but no conversions to sales, or no trafficwhatsoever. Either is disastrous for an online business.Before Wordtracker, it was up to the search engine marketer, orthe client, to choose the right keywords for the site. We alsohad GoTo's Search Term Suggestion Tool, which was one of our onlysources for keyword help at that time.Then Wordtracker (http://www.wordtracker.com) entered thepicture. With Wordtracker, you can plug in some keywords, and theWeb-based service will give you ideas for additional keywordsthat might work for your business. Not only that, but the servicewill also tell you how competitive those keywords are (how manyother Web pages have been optimized with those keywords in mind)and how many people have actually searched for those keywords inthe past 24 hours at each of the major engines.Ideally, your goal is to choose a keyword phrase that doesn'thave a huge amount of competition but that (hopefully) a largenumber of people are searching for. This is where the KEI comesin. KEI, which stands for Keyword Effectiveness Index, refers tothe number of times a keyword has appeared in Wordtracker's datacompared with the number of competing Web pages, which points towhich keywords would be most effective for your search enginemarketing campaign. In other words, the higher the KEI, the more popular your keywordphrases are, and the less competition they have. According toWordtracker, a "good" keyword to target is one that has a KEI ofaround 100, but an "excellent" keyword to target has a KEI ofover 400. Okay, enough of the background into Wordtracker. Most of youprobably already know all of that. In fact, your path throughWordtracker most likely looks very similar to mine.The "old" way to use WordtrackerIn the past, I have always started at Keyword Universe, or maybeat Keyword Projects. From there, I work my way through thesystem. Does it work? Yes, very effectively. Is it timeconsuming? Yep.But, let's look at an easier, and even more effective, way to useWordtracker. And with this alternate way, you're actuallyconsidering keyword phrases based on your target audience.Introducing John AlexanderTo write this article, I interviewed John Alexander, an authorityof Wordtracker who has spent countless hours working through eachof the features and developing his own unique strategy. As means of introduction, John is a professional search engineoptimizer with Beyond-SEO (http://www.beyond-seo.com) and atrainer of onsite search engine marketing workshops throughSearch Engine Workshops (http://www.searchengineworkshops.com).Besides using Wordtracker to find keywords, John actually usesthe service to target an audience's surfing behavior. Once hedetermines the surfing behavior, he can use that knowledge totarget those who are most likely to purchase his clients'products or services.Unlike most of us, John doesn't get "stuck" in Keyword Universeto where the system does all the thinking for him. Instead, hebegins at Comprehensive Search (found under the Multiple Searchheading).He explains, "Where you'll find most of your 'revelations' or'insights' is in the Comprehensive Search feature of Wordtracker.Try entering one part of a search phrase and lettingComprehensive Search figure out the best 'full use' of thephrase."Let's look at an exampleJohn has a client who sells baby furniture and products online,so he needed to find the target audience for baby furniture.Putting his creative mind at work, he started thinking about whowould want to buy baby beds and strollers. Not people withnewborns - after all, they already own all of the furniture theyneed. The true audience for his client is soon to become parents,grandparents, etc.His next step was to use Comprehensive Search to try to determinewhat his target audience is looking for. John typed in "baby,"and he found some very interesting results. People searching for the word "baby" were searching for keywordphrases like "baby names," "Baby Names," "Baby Boy Names," and soforth.Bingo! He had the angle he needed to get traffic to the site.Rather than concentrating on the actual product he was trying tosell, he thought of a way to pull in traffic through a differentwindow. After all, what will his target audience be looking foron the Internet? Ideas for names for their new babies!John adds, "Keep in mind that this angle is also based on thefact that babies are always on the way, around the world, dayafter day, which creates an extremely unique market for certainproducts. Understand the advantages of identifying people'sbehavior, and you'll never look at keyword research quite thesame."After he has captured the visitors at his site, he can easilyslide in the fact that the site is also selling baby products andfurniture. He's gotten them to the site, which is step #1; theyare his target audience, which is step #2; and with compellingcontent, he can increase the site's conversion rate to go alongwith the increase in traffic.How did John proceed? He created a page that focused on themeanings of baby names.Keep in mind that the page he created has value and uniquecontent. He didn't just toss together a page, simply for the sakeof getting a top ranking. Instead, he worked hard to find linksall over the Web to sites that offer the meaning of baby names.His page offers tremendous value to the search engine and usersas a one-stop resource for finding links to the meanings of babynames. Then, in strategically placed spots on the page, he subtlyadded pictures of his client's products with links to relatedpages.John explains, "Don't ever trick your audience or they willsimply never buy. Give them exactly what they are looking forright up front. In this example, I created a page that offersbaby names and the meanings of baby names, and I subtly offered afew product listings or links to my client's storefront. It isessential that you always provide content related to their searchfirst, and then offer links to appropriate products within yourclient's site."The bottom line?How did John's strategy work out for his client? The baby namespage alone pulls in an additional 500 unique visitors ofextremely targeted traffic each month. John adds, "I cannot give you the percentage in terms of theexact increase in sales, but I can tell you that the client hasbeen very pleased with the results."Remember that this is just one page that John added to the site. He explains, "Had I really wanted to pull out all the stops, Icould have created several entry pages around this one theme. Forexample, targeting keyword phrases such as: 'most popular babynames,' etc. You could also build the content right into the siteand extend it through all of the races: * Spanish baby names * Italian baby names * Jewish baby name * French baby names"(See Part 2) Article Tags: Search Engine, Those Keywords, Comprehensive Search, Target Audience, Baby Names Source: Free Articles from ArticlesFactory.com .
Top blog stories
A review of Idmobile.com
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.
At Three, we believe phones are good. They just make life better. Easier. And more fun. But
we all need to find a balance that works for us. Our mission is to help our customers use
their phones to live their best lives.
We make your life easier
Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...
At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.
It's important to us that everyone gets great customer service and can enjoy our products, no matter their level of sight. So, if you're blind, partially sighted or struggle to see or read the screen, we’ve a range of features to help you get the most from our products and...
Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...
The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...
Why its Important to Manage Your Holiday Calendars?
A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...
Make in India marketing campaign released via Prime Minister Narendra Modi in September 2014. It is an initiative to make India’s name on the top business investors list all over the globe. It is a large opportunity for all the traders to create their enterprise in any field anywhere inside...
The Swachh Bharat Mission Program is an initiative of the national government and is coordinated with the aid of the MDWS. However, responsibility for its implementation is with the state and rural local governments. The Swachh Bharat Mission Program is an initiative of the national government and is coordinated with...
The government of India introduces many programs to enhance the lifestyles and living requirements of the Indians. Pradhan Mantri Kaushal Vikas Yojna (PMKVY) is one of the Applications the Government of India The government of India introduces many programs to enhance the lifestyles and living requirements of the Indians. Pradhan...
Digital India is an ambitious challenge for the Government of India to digitally empowered inside the area of the era. This task was launched on 1 July 2015 by means of Shri. Narendra Modi. Digital India is an ambitious challenge for the Government of India to digitally empowered inside the...
DigiLocker gives a committed private storage space, linked to each resident’s Aadhaar number. DigiLocker may be used to soundly save e-files as well as keep Uniform Resource Identifier (URI) hyperlink of e-files issued by using diverse company departments. The e-Sign facility provided as a part of the DigiLocker machine can...
Liberals Latest Politics news are checking out regulations in which drive tech giants like Facebook and Google to share promotion dollars with community media to Restrict the spread of coronavirus. ‘It was so thick’: B.C. girl’s huge spider Image horrifies, but professionals say to not fear 4075 Read One of...
The interim price range has introduced much good news for the loads and for folkss who belong to the weaker sections of the society along with folks that really want welfare schemes. One such welfare scheme commenced through the contemporary government is Atal Pension Yojana. Atal Pension Yojana is top-notch...
In current scenario ,US -China relations have become worse than even before.This article is analysis of trade sanctions between US -China,Covid -19 effect on US and upcoming presidential election in US. The Trump administration and the Chinese government are going head to head over the Coronavirus. Xi Jinping and Donald...
Hunter S. Thompson made a life's work from pursuing the American dream. Read on as we explore a handful of his greatest adventures. From politics to literature, to getting lost in the wilds of Las Vegas, nobody has used their allotted time on the planet quite like Hunter S. Thompson. ...
The Standard of living is the level of material goods, wealth, necessities, and comfort available to a particular socioeconomic group, mostly a nation. It includes factors like poverty rate, income, employment availability, and quality, Gross Domestic Product, political and economic stability, national economic growth, house affordability and quality, the expectancy...
Search topic
Standard of Living Essay
The Standard of living is the level of material goods, wealth, necessities, and comfort available to a particular socioeconomic group, mostly a nation. It includes factors like poverty rate, income, employment availability, and quality, Gross Domestic Product, political and economic stability, national economic growth, house affordability and quality, the expectancy...