A Theme-Based Website, Part 5- Promoting The Site

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All right, we're going to wrap this up.
I now have ... ...
site, ... with high ...
and built to feed those search engine spiders. However, my site is going to just sit in All right, we're going to wrap this up.
I now have aterrific theme-based site, jam-paked with high valuecontent and built to feed those search engine spiders. However, my site is going to just sit in web space if Idon't do some work to promote it.
Fortunately, I'm wellprepared. My site is optimized for listing with the searchengines.
I have hundreds of keywords to use for Pay-per-Click engines and my content is theme-focused and OVER-delivers so directories should have no problem listing mysite. Let's take these one at a time.Search Engines: The most important thing I need to do issubmit my pages to the major search engines.
They willdeliver, by far, the most traffic to my site. I'll submitto AltaVista, Excite, Google, HotBot, Lycos andNorthernLight.
Each has it's own policies, which I need tobe sure to follow. Then I'll check my site's log files, tosee which of their spiders have visited, and which pagesthey took back to the engine.
If I don't see an engine'sspider within a certain amount of time after submitting,I'll resubmit, according to each engine's acceptablelimits. Next, I'll watch for when each of my pages hasbeen indexed (listed by the engine).
All this takes a lotof effort and time, so I might consider a service likePosition Agent ... http://www.positionagent.com ,although it's not cheap and not all the engines arecovered.
Or I could try AgentWebRankingSuite... http://www.aadsoft.com/agentwebranking/ranks.htm , whichis free and runs on my computer.
Or, if I've built my site with SiteBuildIt!...http://buildit.sitesell.com/assist3.html , it will do allthe submitting, spider-spotting, index-checking and rank-tracking for me. I'll use this information to tweak my pages.
I may adjustlower ranking pages to be more like higher ranking ones.I'll probably experiment a bit with changing keywords inMETA tags or playing with keyword density, maybe increasingor decreasing content. It's tedious, but I know that theengines will deliver the most traffic to my site.
I'lltweak until at least half my pages are in the top ten onhalf the engines. Any more tweaking after that is probablypointless because the engines will occationally changetheir ranking formulas and things will move around, usuallyevening out in the long run.
I'm better off adding morehigh-value content pages to my site than continuallytweaking.Pay-Per-Click Search Engines: I want to research andsubmit bids for keyword placement at Overture, Bay9.com andFindwhat among others. The most popular keywords can beexpensive, but my theme-based site is working a niche and Ihave hundreds of less popular keywords I can bid on.
Because I'm paying for clicks, I want to be sure my titleand description really relate to the keyword I'm bidding onand are completely relevant to my site so that they onlyattract highly targeted traffic.Major Directories: Links to directories will bring sometraffic and help my link popularity. Directories don't usespiders.
Real people review the pages and decide what getslisted. Luckily I've loaded my site with lots of great,single-theme-focused content.
To be listed at Yahoo I needto decide if it's worh the $299 for my business listing.It's unlikely that I'll be able to submit for free, as mysite will be generating income. I can submit to OpenDirectory for free and to Ask Jeeves by telling them whatquestion my web page answers.
I'll automatically be listedat AOL and Netscape when I submit to Open Directory. Less effective but useful methods of promotion: Firstthere's "word of mouth", which I'm certainly going to getbecause I'm delivering great content.
Second, I'lleventually add a newsletter subscription to my site. AndI'll probably use some of my great content as articles tosubmit to other people's ezines.
Perhaps I'll do someoffline advertising as well. Once I've done most of the above, I'll analize my traffic,checking click-ins and click-throughs.
I can createspecial tracking links to measure the success of myefforts. I'll build on what works and improve or get rid ofwhat doesn't.
I now see the beneficial results of buildinga theme-based site. I'm working a niche and getting highlytargeted traffic.
I offer my visitors valuable content anddeliver them to my merchants in a ready-to-buy state ofmind. My site scores with the engines, my visitors and mymerchants.
And all that spells WEB BUSINESS for me.Now, I think I'll kick back and start thinking about mynext theme-based site.......Trouble coming up with a theme? Maybe I can help.Send me an email. mailto:[email protected] Article Tags: Theme-based Site Source: Free Articles from ArticlesFactory.com .