A Theme-Based Website, Part 4- How To Build The Site

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In the first three parts of this series, I've shown why Iwant a ...
site and how I've prepared (and youcan, too!) to make one. I chose a theme and found lots ...
... I have ideas f In the first three parts of this series, I've shown why Iwant a theme-based site and how I've prepared (and youcan, too!) to make one.
I chose a theme and found lots ofrelated keywords. I have ideas for content and foundmerchants that I want to represent as an affiliate, whoseproducts fit with my content.
Now, I'm ready to build mysite. It's going to be pretty easy since I have my contentand merchants organized by keyword.
And I'm keeping thesetwo thing in mind: 1) I want each page to be focused ononly one keyword. Remember, I'm doing this to please thesearch engines, but it also keeps things clear for myvisitors.
2) From experience and research, I know it'sbest to keep things clean and simple. I want a straightforward site that's easy to navigate and with minimaldistractions.I'm going to start with my homepage, which should onlytell my visitors what my site is about and how it willbenefit THEM.
Links to my merchants should NOT appear onthe homepage - too soon. My homepage should link to 5-10"keyword focused" content pages.
These pages should offervaluable content and links to my best merchants for my mostprofitable keywords. Each of these pages can then linkto 2-10 other pages.
Every page should have a link back tothe homepage, but not necessarily to every other page onthe site. I need to think about where I want my visitors togo and what I want them to do, which is click through to mymerchants, of course!Ready for construction.
Each page will have 1) a TITLE tag, 2) a META keyword tag, 3) a META description tag, 4) header tags(headlines), 5) and the body copy.My TITLE appears as the link in search engine listings, so it needs to be honest and attractive. I'm going to use thespecific keyword for each page in it's title, as well as a general keyword and perhaps synonyms if possible.
For my Italian cooking site, for the keyword "lowfat Italian cooking", the page title could be "Lowfat Italian Cooking-Healthful Italian Traditional Cooking, Naturally Lowfat". My META KEYWORD tag is going to start with my keyword forthat page, in this example "lowfat Italian cooking".
I'llalso add a general keyword or two, like "cooking" and"lowfat". And perhaps a synonym like "healthful".
I don'twant to dilute the META tag with too many words. The META DESCRIPTION tag will be the rest of what thesearch engines will diplay along with my title.
This will also be honest and attractive. I'll state the benefit my page offers, using the specific keyword once or even twice,if possible, and also general keywords and synonyms.The headlines are more important than my regular bodycopy, both for the engines and my visitors.
And someengines don't use the META description tag to form thesecond part of their listings. Instead they will usuallyuse my H1 tag (first headline), and the first words in thebody copy after that.
So, I'll be sure that my headlinecontains my specific keyword for that page at least once. What I can do here is take my META description tag and chopit into two pieces...
part for the headline and part forthe opening paragraph of my body copy.Next, of course, comes my valuable, OVER-delivering,"keyword-focused" body copy. I provide great content thatmeets the needs of my visitors who have searched for thispage's specific keyword.
I also work keywords into the copyto please the engines. And I seamlessly work in myrecommendations, complete with in-text links to mymerchants.Repeating this process for each page, I build a great site,filled with valuable content to please my visitors and deliver them to my merchants in a ready-to-buy frame of mind.
Each page is focused on a specific keyword which isclosely related to my overall theme, creating a site thatthe search engines will love. And that will bring me lots of targeted traffic.
Well, just as soon as I submit to the engines. I'll cover this, and other ways to promote my sitein the 5th and final part of "A Theme-Based Website".
Article Tags: Theme-based Website, Each Page, Meta Description, Italian Cooking, Lowfat Italian, Specific Keyword Source: Free Articles from ArticlesFactory.com .