A Theme-Based Website, Part 2- Choose A Theme And Sub-Topics
In part 1, I said that a ...
website is a site basedon a single theme or concept. Every page of the ...
on a single topic that is related to the ... page delivers great con In part 1, I said that a theme-based website is a site basedon a single theme or concept.
Every page of the siteconcentrates on a single topic that is related to the theme.Each page delivers great content on it's topic. We knowthis type of site scores with the search engines becauseit adds value to their search results.
It also scores with visitors who are finding the valuable information they werelooking for. And it scores for the merchants you representbecause it will deliver ready to buy visitors to theirsites.
And, of course, you score with big commission checks.I'm ready to build a theme-based site. What do I do first?Choose a theme, of course! For some, this may be veryeasy.
But, some of us might not have the slightest ideawhat we could offer that would be of value to others. Let's brainstorm a bit.
Are you an expert in your fieldwith lots of information to share? Do you have a hobbythat you're passionate about? A favorite subject you loveto read about? Work experience from a current or previousjob? Think about your strengths. What do others come toyou for? Do you, or could you, offer a service? Ask yourfriends and relatives.
Others may see something that isnot so obvious to you. Don't make the mistake of thinkingyour theme must be something "big" and "important".
Believe me, many more people are looking for information on"fly fishing" than "rocket science"! Once you have an idea (or two!) for a theme it's time tothink about related topics. Remember, your site is goingto consist of pages that offer content, each on a specifictopic that is related to your theme.
Back to the exampleof my "Italian cooking" theme. Possible topics included"Italian chefs", "Italian specialty foods", "Italiancooking methods", Italian cookware", etc.
I want as manyrelated topics as I can find. I want to build asubstantial site, offering my visitors what they arelooking for, lots of valuable content.
And lets not forgetthe search engines. I want to be sure their spiders arefinding lots of related keywords so that I'm ranked high intheir search results.Now, I can come up with some topics off the top of myhead.
But I've only thought of a few, and how do I know ifthese are topics that people will actually search for onthe Net? Luckily there are ways to discover both new ideasfor topics AND if people are going to find you by searchingfor them. What I'm going to do is use a "keyword research"tool.
These can be found at some of the engines likeOverture or 7Search. Some pay-per-click advertisingproviders also have a keyword search tool, like Brainfoxand Google's Adwords.
If I use SiteBuildIt! to buildmy site, I have the Manager which does all the keywordsearching and brainstorming for me, as well as showingprofitability for each keyword. (You can see screenshots ofthe Manager in action by downloading the free SBI! Make YourSitePresell..
http://freetrial.sitesell.com/assist3.html ). A keyword search should give me lots of ideas for relatedtopics for my theme.
OK, it threw up some weird,totally unrelated stuff, too, but I'll just ignore that. What I want are keywords that suggest a topic that I canwrite (or find) valuable content about.
For example, mysearch on "Italian cooking" brought up "lowfat cooking". Hmm, hadn't thought of that, but a lot of Italian recipesare low in fat, so perhaps I'll write a page on this topic.This is called a keyword-focused page, and once I have 10or 20 of these, I know that anyone searching for these andrelated keywords is going to find my site.
Great, I've got a site based on a theme that I know aboutand/or interests me. (If we're talking Italian cooking,we're talking PASSION!) I've packed it with valuablecontent on topics closely related to my theme.
My visitorsare going to love it, as are the search engines. But,well.....
what about me?Oh, did I forget? I do love Italian cooking, but I'mbuilding this theme-based website to earn income. So, atleast some of my pages will offer valuable content thatis also designed to presell.
Presell what? Any product,program or service that I represent as an affiliate. Ofcourse, the product, program or service needs to "fit" withthe content and the theme of my site.
My "Italian cooking"site will include a page on "lowfat Italian cooking". Within my valuable content, I will recommend a favoritecookbook on lowfat Italian cooking and provide an in-textlink to a bookseller who will then sell that book to myvisitor.
Content on Italian wine will link to a merchant where my visitor can mail-order Italian wines. Etc, etc.How do I find the products, programs and services I want to represent? That is the topic of Part 3 of this series.Trouble coming up with a theme? Maybe I can help.mailto:
[email protected] Article Tags: Theme-based Website, Search Engines, Italian Cooking, Valuable Content Source: Free Articles from ArticlesFactory.com .