A Theme-Based Website, Part 1- What Is It?

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What is a ...
website? The wave of the future. Thebest way to please ...
savvy visitors AND ... A ...
website is a site that is based onone specific theme or concep What is a theme-based website? The wave of the future. Thebest way to please increasingly savvy visitors AND searchengines.
A theme-based website is a site that is based onone specific theme or concept. Every page of the sitefocuses on a single topic that is related to that theme.
Forexample, if my theme is Italian cooking, topical pages couldinclude Italian chefs, Italian ingredients, Italian cooking methods, Italian cookware, etc. Such a site could easily grow to a hundred pages, each of which focuses on adifferent topic, all of which are related to my theme.Why would I want a theme-based site?A theme-based content site is a great vehicle for earningincome as an affiliate.
How?Traffic:Each topical page is a "keyword focused" content page. Inother words, I build the content of each page based on oneof hundreds of keywords that someone might use to search for information related to my theme.
Taken all together, my tightly focused, themed site scores well at the enginesfor hundreds of related terms. And we all know what thatmeans - lots and lots of highly targeted traffic!Presell:Each topical page is full of valuable content.
This contentis used to PRESELL(we all know the importance of preselling,right?!). My visitors are not searching for sales copy.
They are searching for information. I need to deliver.Using my Italian cooking example, my page based on thekeyword "Italian chefs" could offer brief biographies of thetop Italian chefs.
I could then recommend books by or aboutthese chefs, providing an in-text link to a book seller.What else? I could write(or find) articles about olive oil,Italian ceramic cooking pots, the Chianti region, etc. And as a good affiliate, I provide in-text links to merchants selling Italian cookware, imported foods and wines, cookinglessons in Tuscany(!), etc, etc.
Think of the potential.Consider the advantages the theme-based website has overmini-sites, which some affiliates use to try to promotean affiliate program. They may seem easy and cheap, butmini-sites are not built to do well at the search engines and rarely get a directory listing - the twoplaces my visitors are most likely to look for me! Wherethey WILL find my theme-based site.
Also, mini-sites aretypically made up of just sales copy. I know my visitorsdo not want to be sold.
My theme-based site GIVES myvisitors valuable content while preselling. Lastly,a mini-site is pitching one product.
If a visitor doesn't want that particular product they're gone. My site,however, offers multiple products or services, any one ofwhich my visitor may be interested in.Affiliates will also often use gateway or doorway pages.These are essentially "trick sites" which may score with theengines but don't deliver good content and so rarely result in getting the click through, the sale, or therepeat visit.
Also, tricking the engines is becoming lesseffective as the engines become more and more sophisticated.My theme-based site plays fair with the engines and theengines love it. Using a theme-based website I create a WIN-WIN-WIN-WINsituation.
My visitors win because they've found the high-value information they were looking for. Search engineswin because I've given them a site that will add qualityto their search results.
The merchants that I represent as an affiliate win because I've presold my visitors and they arrive at the merchants' sites ready to buy. And,last but not least, I win with growing commissions.
Canyou say "super-affiliate"?Think a theme-based website is for you? Brainstorm ideas tofind your site concept. Everyone has experience, knowledge,interests or hobbies that could be turned into a theme-basedwebsite.
You can start building YOUR web BUSINESS. Don't have a theme? Check out Part 2 of this series.Or send me an email.
mailto:[email protected] Article Tags: Theme-based Website, Italian Cooking, Italian Chefs, Theme-based Site Source: Free Articles from ArticlesFactory.com .