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131 (Legitimate) Link Building Strategies . . .

131 (Legitimate) Link Building Strategies .
. .
"The Definitive Source of Link Building Strategies on the Internet"Co-authored by Robin Nobles, Eric Ward, and John AlexanderIn search engine optimizati... 131 (Legitimate) Link Building Strategies .
. .
"The Definitive Source of Link Building Strategies on the Internet"Co-authored by Robin Nobles, Eric Ward, and John AlexanderIn search engine optimization, "off page" factors have becomemore and more important as they relate to rankings. Inparticular, solid link popularity can literally make or break asite with the search engines.
Before we go any further, what is "link popularity"? In verysimplistic terms, link popularity refers to the number andquality of the incoming links that are pointing to your site.These other sites consider your site important enough to link to.So, in the engine's view, your site is considered important aswell. What is meant by "link popularity" can get much morecomplex, which is discussed further in this article.However, one of the most difficult areas of SEO is building linkpopularity.
Why? Because the engines don't want "artificiallycreated" (or useless) links, so there are no easy ways to buildlink popularity. The days of link farms and huge link exchangeprograms are over.
Try those strategies now and you can easilyfind yourself booted out of an engine. Rather, the engines want links from authoritative sites, or linksfrom sites that share the same focus as your site.
But besides the link popularity you gain by getting anauthoritative site to link to you, you also gain additionalvisibility for your Web site. So, when working on building linkpopularity, don't forget those two basic reasons for requestinglinks.
The Purpose of this ArticleBecause building link popularity is one of the most difficult andtime consuming aspects of search engine marketing, we decided tojoin forces with each other and with other search engineoptimizers to create a list of legitimate ways you can build linkpopularity for your site. When looking through this list, you may find strategies that aresubject to abuse.
If you use them as recommended in this article,you will have no problems. Abuse them, and you're treading inpotentially dangerous waters.
Stephen Baker with Fast said one of the most memorable statementsI've heard as it relates to what the engines like or don't liketo see. He said:"Our position is pretty straight forward...it's not the techniquethat we are concerned about, it's the intention."So, always keep that statement in mind when you consider linkingor any other strategies for your Web site.
Analyze yourintentions, and if you wouldn't mind an engine knowing whatyou're doing, your intentions are okay.Now that we've gotten the preliminaries out of the way, let's getdown to business: learning ways to increase the link popularityof our sites. To write this article, we went to professionalsearch engine optimizers for their ideas.
After each strategy, webriefly attributed it to the SEO who sent it to us, and then weprovided a list of all contributors along with their companiesand URL's at the end of the article.Keep in mind that these strategies aren't in any particularorder. Also, keep in mind that though it isn't always statedexplicitly, we're always referring to "related" and "important"or "authoritative" sites as our targets.Start with the Basics:Before you begin link seeking, you might want to read thearticle, "A Linking-Campaign Primer":http://www.ericward.com/articles/primer.html.
(Eric Ward,President, NetPOST and URLwire) (http://www.ericward.com)This is by far the oldest and best-known method of improving linkpopularity. Basically you e-mail or contact the Webmaster of asite that is complementary but generally not competitive to yourown.
You ask them to link to your site while outlining thebenefits of doing so. You would generally offer to link back tothem in exchange for this courtesy.
Be sure you have developedgenuine content on your Web site of interest to the tradingpartner. Explain the advantages to them and to their visitors byproviding a link to your content.
Tell them where the link onyour site will be or set the link up in advance with thestipulation that you'll be glad to leave it there if they'll adda link to you in kind. Take the time to look over their site andthen suggest where a link to you might be appropriate.
Mostimportantly, personalize your e-mails! You must distinguishyourself from all the spam they receive daily. If the link isparticularly important to you, call them personally or write thema letter or send a fax to show them you're serious.
(BrentWinters with First Place Software)(http://www.webposition.com)(To view the rest of the article, which is over 12,000 wordslong, visit:http://www.searchengineworkshops.com/articles/leglinkpop.html Ifyou'd like to download the article in an ebook format, visit:http://www.searchengineworkshops.com/131LinkPop.html The articleis also available in text format as an attachment to email bywriting to [email protected] article was compiled by Robin Nobles, Eric Ward, and JohnAlexander. The following people contributed tips to the article,and we greatly thank them for their contributions and help.
Theircompanies and URL's are listed in the HTML, text, and ebookversions of the article.Mike Adams, John Alexander, Michael Campbell, Chris Churchill,Terry Dean, Elbert Flores, Chris Genge, Bill Gentry, Ron Gotcher,Don Hammond, Detlev Johnson, Dixon Jones, Jon Keel, Barbara Coll,Stephen Mahaney, Nancy Nelson, Robin Nobles, David Notestine,Susan O'Neil, Debra Paynter, Terry Plank, Rocky Rawstern, GilSery, Chris Sherman, Judith Silver, Marshall Simmonds, ScottSmith, Danny Sullivan, Becky Thompson, Eric Ward, Carl Watney,Steve Wilson, Brent Winters, and Gary Woods.A special thanks to Butch Pujol and Heather Colman of DigitalPage Author Software and Service (http://www.digital-page-author-software.com) for creating the wonderful e-book for us. Copyright 2002 Robin Nobles.
All rights reserved. Article Tags: Link Building Strategies, Link Building, Building Strategies, Robin Nobles, Eric Ward, Link Popularity Source: Free Articles from ArticlesFactory.com .