10 Basic Search Engine Preparation Tips

---

While many people think it is enough to have web site to ...
or ... of dollars within a few weeks, it is much harder in reality to get people to your web site and then it is another thi While many people think it is enough to have web site to earnhundreds or thousands of dollars within a few weeks, it is much harder in reality to get people to your web site and then it is another thing to get them to buy something from you.But that's a different story.
Let's concentrate on the first aspect:Getting traffic and especially getting targeted traffic. You don't want to have cat lovers on your site when you are selling dog food, do you ?How do you get targeted prospects ? First of all, you must knowyour potential customers.
Who are they ? What are they looking for ? So the first thing , even before you have built your website, is to know which keywords your prospects would search for.It is not as hard as you might think. But if you have a general topic like I have myself with Internet Marketing, it might be a much better idea to concentrate just on one aspect of Internet Marketing.Friend, you ask why ? Did you ever perform a search on AltaVista for the term "Internet Marketing"? Yes ? Then you will certainly know that there about 6 million web sites competing forthe top position on "Internet Marketing".It is very hard, if not impossible to reach a rank in the top 10 oreven the top 30 for such a general term.
But if you concentrate on, let me say autoresponders, then there are a lot less pages that deal with that topic. 1.) Choosing your domain nameThis means, when you order your domain name, be sure to include your keywords in your domain name.
To take the example just mentioned above: If you're selling dog food, don't take a domainlike www.petshop.com . Because then people could think that you are selling cat food, bird food etc.
, too. You want to target your potential customers,so your domainname would be rather something like : www.dogfood.com or similar .
So now you've designed your pages. What comes next ?2.) Frames/no-framesWeb pages which use frames have one big disadvantage: Some search engines are not able to index them correctly.
They cannotfollow the links that are included on these pages and that meansthat they won't be able to show the results of your pages.If you want to be on the safe side, create your web pages without using frames. There are some tricks to enable a correct indexingbut this would lead too far for this time.3.) The title of your homepageIt almost goes without saying that your title should have yourkeywords included as well.
You should choose a title that includes your four most important keywords. If you have a site where peoplecan learn how to write ads, you could give your page a title that has the word ads in it plus some of your other keywords.
Example : "Writing ads: How to write ads that sell your products like crazy." You have repeated your most important keyword "ads" and you have used other keywords like "writing", "write" and "sell".4.) Meta tag : descriptionMeta tags are additional pieces of information which are placed within the HTML - code. Your description reflects the most important part of your homepage since this is the descriptionthat is shown when someone searches for your site on a search engine.
You should clearly state the benefits of visiting your site. It should be a like a little ad for your site.
You should include yourkeywords once again but not more than twice. I'll give you an example of my own site and then it looks like this :5.) Meta tag : keywordsThe Meta tag keywords should be used to put in all your keywords that are relevant for your site .
It is crucial to put your 4 most important keywords at the beginning. You can include 15 further keywords and even more .Example :6.) Meta tag : robotsYou create a little robots.txt to let the search engine know which links it should follow.
If you want to exclude certaindirectories, you can use special commands which forbid thesearch engine spiders to follow a complete path. This can be necessary e.g.
to avoid that the search engines linkto your download page where you have the articles you wantto sell. An example can be found below :# robots.txt for http://www.internetmarketing-success.com/# file created: 16.08.01User-agent: *# Disallow: /cgi/# exclude robots from specified tree# Disallow: /scripts/# file modified: 16.08.017.) Keyword densityYour main keyword should be mentioned within the first 8 words of your body text and can be mentioned 3 times more.
The otherkeywords should not be forgotten, too. Try to use them at least3 times in your text.8.) Alt-tags for your imagesAlt-tags are alternative descriptions for your pictures.
If youmove your mouse-cursor over your pictures, you can see thisalternative text. This text is also shown if a picture is not loaded correctly.
Use your keywords to describe your pictures.9.) No tricks like white text on white background !Some people consider themselves to be very smart and theywant to outwit the search engines by putting a lot of their keywords with a font in the background colour on theirpages to make it more relevant to the engines.But times have changed : The search engines recognize thesetricks and as a result your pages are banned from their index. Try just to do what is necessary but don't use tricks, it won't do you no good.10.) Link-Popularity Many search engines like AltaVista have a new ranking concept which includes link-popularity.
This means, themore pages have a link to your site, the better your site gets ranked. Some of them have also made special deals with pay-per-click search engines.
Those sites which rank on the top 3will also get a high rank at "normal" search engines. Article Tags: Search Engine, Search Engines, Most Important Source: Free Articles from ArticlesFactory.com .