Diversification

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Many people in business on the Internet try to market only ...
If the demand for that product is weak or if the ... up, they are ...
out of ... ...
however d Many people in business on the Internet try to market only oneproduct. If the demand for that product is weak or if the demanddries up, they are virtually out of business.
Smartentrepreneurs however diversify their offerings, and if thedemand is slow for one product or service, the others usuallypick up the slack.If you have a web site, and if you are trying to do business onthe Internet, this is a must. You can feature your diverseofferings there.
Strategically placed ads should point people toyour web site, and if you have diversification, an addedadvantage is that your advertising is doing double duty.People may be attracted to your site by an ad for one product orservice. When they get there they will see your other offerings,and might purchase one of them, which may not be what attractedthem there in the first place.But here is the real thing that everyone who has a web site mustrealize.
You seldom make a sale on the first visit someonemakes, and there must be a reason for them to come back. Thereare a number of ways to get repeat visitors.
Contests havealways been a big draw, and this can take several forms. Mostpeople can't afford to give away "high ticket" items on a regularbasis, but there are a number of low cost alternatives.Informational products are always a good bet.Sticky Web Sites are a hot button these days.
So what is a"sticky" web site. I guess an acceptable definition is one thatgets the people to "stick around" because there is good contentthere.
There is no real criteria for good content as thatdepends on the focus of your site. The bottom line is that ifpeople like what they see they will return.If you expect people to come back and be a repeat visitor, youmust not only have high quality content, but it must also havechanging content.
Your web site must also be recognizable as faras its name is concerned. Meaningful names today however, arenot easy to acquire.
As Dr. Kevin Nunley reported, "A recentsurvey showed that of the 25,000 words we commonly use in theEnglish language, more than 93 percent are already registered asdomain names."This means we have to be a bit creative when registering yourURL.
Forget about the long names that have no relation to anactual company. I'm reminded of the following joke: "Jack loved going to the Web, and decided to have his own website.
His URL was "MickeyGoofyPlutoMinnie.com" and I asked whyit was so long."Because," Jack explained, "they say it has to have at least fourcharacters."While this is a bit extreme, you get the point.Some special characters such as a dash are permitted and so arenumbers. We recently registered "http://www.1-webwiz.com" and"http:www.1-bizwiz.com".
While not the most creative names, theyare easy to remember. As an added bonus, we have differentservers for these addresses so that in the event one is down, orhas a long term problem, it is an easy matter to switch.All of these are tools at your disposal to sell your product orservice.
Not only should your offerings be diverse, but soshould your method of delivery.Diversification is important in any business, but in one as"fickle" as the Internet, it is a must. Source: Free Articles from ArticlesFactory.com .