Misery

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No this isn't an article by Stephen King, but a true synopsis ofwhat can happen to newbies who want to go in business on the ...
equates to how much money you spent vs. the amount ...
Th No this isn't an article by Stephen King, but a true synopsis ofwhat can happen to newbies who want to go in business on the Net.Misery equates to how much money you spent vs. the amount youearned.
The only thing that differs is the intensity.Slight Misery - people who invested little or nothing andreceived the same in return. They joined AOL, and immediatelyfound their mailbox was overflowing with spam (junk email).
Theyread some of the mail and, and believing what they read, boughtinto a program for $20. They sat back and waited, and waited,and waited and nothing happened.Losing heart, they quit the program and dropped AOL after thefree trial period.
They now send their email to Aunt Martha,which is all they really wanted to do from the "get-go", using afree ISP such as "World Spy".More Misery - these people believed many of the offers that woundup in their mailbox, and bought into a few. They then startedtheir free advertising campaign.
When that didn't pay off, theystarted investing in paid advertising. Here a banner, there abanner, everywhere a banner, banner - they quickly learned thereality of banner ads.
But with no long term commitment, theyfolded their tents, cut their losses, and disappeared into thenight.Real Misery - these are the tenacious ones - they failed at levelone and two, but believed the hype and invested in an onlinestore. They're like the guy who rented a huge vacant brick andmortar building, and then started to think about what he was goingto sell.
After an awful lot of work and many bucks later, theyfound out that just having a store isn't the key to success onthe Internet.So what's the scoop? Is everyone doomed to failure?Of course not - there are a lot of people making money on theweb. But you have to find your "niche".
Unless you have very"deep pockets", like anything, you have to know what you aredoing.If your area of expertise is ornithology, why not consider a website for bird watchers. With some timely articles that areupdated on a regular basis, and a store where you sell items ofinterest, you just might attract a following.Does that mean you immediately commit to a store and get amerchant account so your customers can pay for their orders - NO.Start your web site, and advertise it heavily.
One of the betterbets is ezines and newsletters that target the audience you wishto reach. Try to build a following on your website - consideryour own newsletter.If you are able to get a respectable number of visitors to yourweb site, or subscribers to your newsletter, you just might havea shot at your online store succeeding.
Remember, "Content isKing". If you provide good content, you will have returnvisitors.
Return visitors are potential future customers.Offer freebies, run contests, have guest columnists contribute;these all enhance your site. But forget some of the hype youwill run across.
This does not happen overnight. Onceestablished, will you make money while you sleep - you betcha.Like any business, you will need a war chest.
How much? Ifyou're going to be selling a product, you'll need an inventory.But don't be like the person who bought into Equinox (seehttp://www.mlmwatch.org/06FTC/Equinox/equinoxftc1.html)who has $5,000 worth of junk in their garage they can't sell.Look for a distributor who will sell in small lots. Sure theywill charge a bit more, and you will earn a bit less, but you'renot in over your head.
If the product moves, you can then affordto buy larger lots at a lower price.You should then know pretty quickly if it is going to work. Ifit is positive at that point, move to your next level.
Open youronline store, get merchant status so you can accept credit cards,and move forward.Above all, use "due diligence" in any venture you take, and youjust might avoid the "misery" of failure. Source: Free Articles from ArticlesFactory.com .