Why Marketing In Magazines Is a Great Bang For Your Buck


Finding a great way to market that is surely going to bring insome profits from new ...
is tough ... ...
... in ...
comes into ... in well known magazin Finding a great way to market that is surely going to bring insome profits from new customers is tough predicament.
That'swhere marketing in magazines comes into play.Advertising in well known magazines has a lot of advantages.First, if people trust the magazine, they will be more likely totrust the businesses represented there. Time Magazine, forexample, is highly respected publication; putting anadvertisement into their pages is sure to grab some interest andgive your company a good name.It might seem a little frivolous to run an ad in a nationalmagazine for a small company or one that can only do localbusiness.
But there is a little known secret-- most of those wellknown magazines run regional editions that are only distributedthroughout certain areas.Running an ad in a regional edition is cheaper than showcasing itto an entire nation. It also has greater advantages over othermedia sources such as newspapers.
The color used in the glossypages of a nice magazine grabs attention and really gives theproduct a better focus on detail than would a newspaperadvertisement.One smart thing to do when advertising in a magazine for thefirst time is to do a split run test. Think up two or threedifferent headlines for your ad that you think will bring inresponses.
Ask the magazine to split the ads, meaning that oneheadline will go into half the issues printed while the otherheadline goes into the rest. You can code responses with numbers,coupons, or a verbal phrase in order to find out which headlinereceived the most attention.
The next time you run the ad, youwill know which headline works the best.Persistance is key. If you run your ad in a magazine once ortwice, don't expect an influx of business.
People will begin torecognize and trust your name the more they see it. Try runningads over a longer perid of time.
Many magazines have specialdeals where the lengthier period of ad space you purchase thecheaper the ads become.Tell your customer in the ad to call or write or email for freeinformation. Any time you get a response, you can send amotivating sales letter and brochure to them to really grab theirattention.
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