Using Direct Mail Promotion to Build On-Line Traffic

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There are many effective on-line promotion techniques.
Everyone¹s usingthem. In fact, they are being used so much some are becoming less effective.It¹s getting more difficult to break through all the ...
There are many effective on-line promotion techniques. Everyone¹s usingthem.
In fact, they are being used so much some are becoming less effective.It¹s getting more difficult to break through all the on-line advertisingclutter and build your business.The solution?Direct mail advertising. Direct mail combines the targeting of on-linemarketing with the longevity of off-line marketing.
Your mailing list can betargeted to your prospect¹s demographics, geographics and interests. Andbecause mailers are tangible they demand attention ­ and can be kept as areminder.Our client¹s have had the most success with postcard mailings.
Thesemailings have a big impact for a smaller price tag. There¹s no envelope toprint, stuff or open.
The message is immediately there to capture thereader¹s attention.Your mailing can be a one-time event or a series of mailings. In ourexperience a long-term direct mail campaign is the most effective.
Eachsuccessive postcard generates more results because your name and messagebecomes recognized and remembered.Here¹s a checklist for developing your next mailing. Read the whole listbefore you begin a direct mail campaign.
There are a lot of details tomanage, and you don¹t want to miss an important one:1. Selecting A List ­ Be sure to choose a reliable source that guaranteesthe list.o Is it targeted to your exact audience by income, gender, location, orinterest?o Will the list broker/source reimburse you for bad addresses?o How often can you use the list? Is it time or use limited?o What is the source of this list? Magazine? Database? Phonebook?Membership?o What format can you get it in? DB? ASCII? Labels? Tape? Diskette? CD?2.
Designing A Postcard ­ Choose a firm that understands postcard design.Avoid cramming too much in. If you have a lot to say, break it out over aseries of mailers.
o Does it meet postal requirements? o Are you using color and graphics effectively? o Does your headline capture the reader? o Do you tell them what you want them to do? (visit your site!) o Is your message simple and clear?3. Printing A Postcard ­ Choose a printer that can show you postcardsamples.
These can both serve to show the quality of their work and give youideas for your card. o Is you printer familiar with postcard printing? o Is it mailable weight? Is the thickness correct? o Are the dimension right? Does it meet postal codes? o Can the printer meet your deadline? o Should you print extra for future use? What¹s the cost?4.
Bulk Mailing - I suggest you use a lettershop to do your mailingpreparation. A lettershop can save you enough money on bulk mailing postageto pay for their services ‹ and save you hours of labeling and stamping.
o Will you use your permit or your lettershop¹s? o Are you using labels or imprinting the cards? o What is the bulk rate for this postcard? What¹s first class? What willyou do? o When will the postal drop be? When will it arrive in your customer¹shands? o Does the piece meet postal code? Is the permit number correct?This is not an exhaustive list, but a fairly thorough one. It should guideyou along the general route and help you avoid the major potholes you couldhit.Remember the old adage: Failing to plan is like planning to fail.
There¹s alot of planning in a direct mail campaign. The better prepared you are, thebetter your results will be.When planning a mailing work backwards from the date you want the card toarrive.
Add in the time for design, printing, labeling and mailing. Be sureto have a buffer in case any complications arise.
You can always as alettershop to hold a mailing a few days. That¹s a lot less stressful thanrushing the job and paying for the resulting mistakes.I suggest you choose suppliers that have experience doing postcard mailings.They can help you with all the details.
Or better yet, choose one source tomanage the entire mailing.Track the results of your mailing. You¹ll probably find hits will jumpsuddenly, and then trail off over a few days.
Try to space your mailing outso that the peaks and trail-offs overlap slightly for maximum results. Source: Free Articles from ArticlesFactory.com .