Use Sensory Media To Get Publicity

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A few months ago, I was pulling out of a parking lot when a hugevan caught my eye.
It wasn't the vehicle so much as the fact ... was a gigantic ...
screen attached to the back. Iwas so wr A few months ago, I was pulling out of a parking lot when a hugevan caught my eye.
It wasn't the vehicle so much as the fact thatthere was a gigantic television screen attached to the back. Iwas so wrapped up in watching the screen that when the van pulledout of my view, I finally remembered that I was driving, not in aposition to be paying attention to anything other than the road.No, I'm not going to give you a ten point guide to safe driving.The idea here is that our society is becoming more attune toelectronic information everyday, whether it happens to be throughcomputers, the Internet, or traveling TV screens.More people are getting their daily dose of news or informationfrom CNN.com, or the twenty four hour a day news channel, or fromthe radio on the drive home.
It's imperative to remember thatwhile print can still be a great form of marketing or publicrelations contacts, our minds are much more used to pulling insensory information from electronic sources.Furthermore, the intimacy of radio, television, and sometimes theInternet can give you the upper hand when it comes to sellingyourself to prospects. Seeing your face, hearing your voice, orgetting to view the actual product are big factors in easing thenatural anxieties many prospective buyers have when it comes topurchasing.By having your face or voice appear on television, radioprograms, or on a web site, people start to feel like they knowyou personally, which ignites a sense of trust.
This approach canalso throw a little bit of fame into the mix, especially if youare a knowledgeable authority in your particular field.If you have the means to purchase paid advertising on radio ortelevision, all the better for you. But, if you are like manysmall business owners, finding the funds to take on such a bigproject can be a little more challenging.So, why not try to get booked as a guest on a local TV or radioshow? Find out who the producer is, because he or she, NOT thehost, decides who will appear for interviews and such.
The keything to remember is that you need to be accessible if you reallywant to get booked.The advantages to using sensory media are really unlimited: youcan create a personable, friendly image while demonstrating yourproduct and setting enthusiasm about your business. Of course,the best marketing and public relations attempts are far moreeffective when a mix of print and sensory media are used.
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