PITCHING YOUR NEWS STORY: Newspapers still first place to start


The Internet has quickly become the default launch point for many media pitch ...
Business owners have quickly grasped the ease at which they can blast their news out through online ... The Internet has quickly become the default launch point for many media pitch campaigns.
Business owners have quickly grasped the ease at which they can blast their news out through online newsletters, email campaigns and online wire services. Essentially the Internet has made getting your name in the media seem a whole lot easier.
BUT just because your news release happens to appear on a website somewhere, does that mean it's actually being read?A new survey has found that news consumption, our daily helpings of local, national and international news, still comes predominantly from the daily newspaper. Yes, despite the obvious increase in Internet use, most of us still look to the daily printed tabloids and broadsheets for our news fixes.
52 percent of us say the newspaper is still number one and something that we are not going to part with easily, despite the prognostications of many a digital futurist.So just what does this mean if you are in business and trying to generate some publicity for your company - start with the newspaper first. Or that the very least when you are developing your priority list make sure the local newspaper is at the top of your hit list and that you write a version of your news release specifically for the traditional print press.It appears to come down to perception - when we see our company name appear on the newswire, or on a website we are artificially comforted in the belief that we have achieved some tangible results from our news campaign.
Our local customers may tell us otherwise, specifically due to the fact that given their news reading habits they probably missed our news announcement, even though it appeared on www.lookhereformynews.com.While newspapers still appear to be the logical first choice for news coverage, the survey did find that the Internet has passed television in the minds of business owners looking to get their news stories covered. There could be several reasons for this including the fact that most of us find it increasingly difficult to find time to sit in front of our television sets for the evening news and the introduction of instant news alerts and online news centers which are making the currency of television news less attractive.The newspaper appears to have remained king purely due to its physical nature - it slams into our door in the morning, greets us at the bus stop, fills our bird cages and reminds us we are part of a bigger world as we carry out the recycling.
Article Tags: Newspapers Still Source: Free Articles from ArticlesFactory.com .

Top blog stories

A review of Idmobile.com

Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.

see post

A review of Idmobile.com

Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.

see post

AO.co: Online Shopping Made Simple

AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.

see post

For our people.

At Three, we believe phones are good. They just make life better. Easier. And more fun. But we all need to find a balance that works for us. Our mission is to help our customers use their phones to live their best lives.

see post

We make your life easier

We make your life easier Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...

see post

FOUR BRANDS BECOME ONE. CURRYS.

Currys PLC is a leading omnichannel retailer of technology products and services, operating through 800+ stores and 16 websites in seven countries.

see post

Halfords - Quicker, Easier, and Convenient.

At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.

see post

FOUR BRANDS BECOME ONE. CURRYS.

Currys PLC is a leading omnichannel retailer of technology products and services, operating through 800+ stores and 16 websites in seven countries.

see post

Sky - Epic. Endless. Entertainment.

It's important to us that everyone gets great customer service and can enjoy our products, no matter their level of sight. So, if you're blind, partially sighted or struggle to see or read the screen, we’ve a range of features to help you get the most from our products and...

see post

Nasty Gal - We exist for the “girl in progress”.

Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...

see post

Digital Publishing From Past to Now

The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...

see post

Why it’s Important to Manage Your Holiday Calendars?

A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...

see post

Dog Grooming Benefits


Bubbly Paws is a professional & qualified Dog Washing & Dog Grooming salon in the heart of Quinn’s Rocks, Perth. We are a full-service beauty and grooming salon for dogs of all shapes, sizes and personalities. All dogs that that come through my doors are fully assessed during a consult...

Points To Remember While Going Through Army Dog Training


If you are willing to give your dog army dog training, you will have to look for certain things. These things include the relationship between dog and mentor, grooming of dog, consistency, and much mo... If you are willing to give your dog army dog training, you will have to...

Training Your Dog to Behave Properly


If you are looking to train a dog to behave properly, then it is very important that you control dogs' behaviour with these effective training tips. Most people don't even think of controlling their dog when it comes to training them, and it is often the case that they end...

Benefits You Will Reap When You Book Vet On Call Online


For all those pet lovers,there is good news.You can now book an appointment for your pets online. This ensures safety,saves on time etc.Read on to know all benefits. For those of you who have pets at home like a cat or a dog or any other creature might be well...

An Expert Guideline To Bring Home Matching iPhone Chargers


Continue reading the article to find an expert guideline and follow the steps to procure suitable iPhone chargers for your device. No wonder, having an iPhone has been a major status symbol while its great features make millions of people worldwide attracted to include this Apple brand in their daily...

Super Simple and Stylish Wood Accent Wall


This article gives some insights about wood accent walls, its types, and where it is best to apply, and reasons to go only for wood. A wood accent wall is an indoor element that creates an outsized impact in any room. it's an excellent thanks to incorporate style, texture, and...

Plan Your Moves on Free Rummy Contests at Rummy Jacks


  Want to ace your game in Rummy? Then plan your moves by playing free rummy contests on the Rummy Jacks portal. To know more about it read this article here-   Indeed, winning a game is easy and free if you are at the Right Place at the Right Time! Rummy...

Get your game on with Rummy


Rummy is a social game. The article below talks about how Rummy can be learnt and how it can be played in different ways. It also talks about some famous Rummy gaming websites that offer amazing options to its users. It clears all the doubts of the readers about Rummy...

5 Tips To Get Your Bond Money Back


Here are five simple tips you can follow to ensure that your landlord is fully satisfied so that your bond gets refunded quickly. You are coming to the end of your rental agreement and looking forward to moving out. You want your rental bond back in the form of a...

Buying a Quality Bed in Soweto


This briefly describes Soweto and then suggests the best place to buy a quality bed if one is ever in this part of South Africa Soweto is a big and world renowned part of Johannesburg.  It was initially a poor area reserved for the oppressed, however, these days it is...

Search topic

Buying a Quality Bed in Soweto

This briefly describes Soweto and then suggests the best place to buy a quality bed if one is ever in this part of South Africa Soweto is a big and world renowned part of Johannesburg.  It was initially a poor area reserved for the oppressed, however, these days it is...

Learn more