PITCHING YOUR NEWS STORY: Newspapers still first place to start


The Internet has quickly become the default launch point for many media pitch ...
Business owners have quickly grasped the ease at which they can blast their news out through online ... The Internet has quickly become the default launch point for many media pitch campaigns.
Business owners have quickly grasped the ease at which they can blast their news out through online newsletters, email campaigns and online wire services. Essentially the Internet has made getting your name in the media seem a whole lot easier.
BUT just because your news release happens to appear on a website somewhere, does that mean it's actually being read?A new survey has found that news consumption, our daily helpings of local, national and international news, still comes predominantly from the daily newspaper. Yes, despite the obvious increase in Internet use, most of us still look to the daily printed tabloids and broadsheets for our news fixes.
52 percent of us say the newspaper is still number one and something that we are not going to part with easily, despite the prognostications of many a digital futurist.So just what does this mean if you are in business and trying to generate some publicity for your company - start with the newspaper first. Or that the very least when you are developing your priority list make sure the local newspaper is at the top of your hit list and that you write a version of your news release specifically for the traditional print press.It appears to come down to perception - when we see our company name appear on the newswire, or on a website we are artificially comforted in the belief that we have achieved some tangible results from our news campaign.
Our local customers may tell us otherwise, specifically due to the fact that given their news reading habits they probably missed our news announcement, even though it appeared on www.lookhereformynews.com.While newspapers still appear to be the logical first choice for news coverage, the survey did find that the Internet has passed television in the minds of business owners looking to get their news stories covered. There could be several reasons for this including the fact that most of us find it increasingly difficult to find time to sit in front of our television sets for the evening news and the introduction of instant news alerts and online news centers which are making the currency of television news less attractive.The newspaper appears to have remained king purely due to its physical nature - it slams into our door in the morning, greets us at the bus stop, fills our bird cages and reminds us we are part of a bigger world as we carry out the recycling.
Article Tags: Newspapers Still Source: Free Articles from ArticlesFactory.com .

Top blog stories

A review of Idmobile.com

Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.

see post

A review of Idmobile.com

Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.

see post

AO.co: Online Shopping Made Simple

AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.

see post

For our people.

At Three, we believe phones are good. They just make life better. Easier. And more fun. But we all need to find a balance that works for us. Our mission is to help our customers use their phones to live their best lives.

see post

We make your life easier

We make your life easier Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...

see post

FOUR BRANDS BECOME ONE. CURRYS.

Currys PLC is a leading omnichannel retailer of technology products and services, operating through 800+ stores and 16 websites in seven countries.

see post

Halfords - Quicker, Easier, and Convenient.

At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.

see post

FOUR BRANDS BECOME ONE. CURRYS.

Currys PLC is a leading omnichannel retailer of technology products and services, operating through 800+ stores and 16 websites in seven countries.

see post

Sky - Epic. Endless. Entertainment.

It's important to us that everyone gets great customer service and can enjoy our products, no matter their level of sight. So, if you're blind, partially sighted or struggle to see or read the screen, we’ve a range of features to help you get the most from our products and...

see post

Nasty Gal - We exist for the “girl in progress”.

Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...

see post

Digital Publishing From Past to Now

The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...

see post

Why it’s Important to Manage Your Holiday Calendars?

A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...

see post

Tips to Constantly Saving Money


In this economy it is essential for everyone to watch every penny we spend and save as much as we can on all the items we need for our home and family. In this economy it is essential for everyone to watch every penny we spend and save as much...

Cardiovascular exercises for women


Cardiovascular training is important for encouraging women’s health. Cardiovascular exercise includes any kind of aerobic activity that boosts your heart rate up to 85 percent of its utmost heart rate. Source: Free Articles from ArticlesFactory.com

Using Paraben Free Skin Care


If you are not aware of what parabens are then you need to make sure that you do. You would never eat a paraben so why would you let them enter your body via your skin? Parabens are used as preservatives in the cosmetics and pharmaceutical industries, but the health...

Looking For Natural Skin Care


There are many skin care ranges that exist these day that all claim to be natural and good for your skin. But how can you be certain? Most people do not have any idea on how to shop for natural skin care products. If you are looking, most likely you...

Getting Skin Care Basic Right


You and everyone wants to have skin that is beautiful, healthy and gives off a radiant glow. But with the huge range of products that are available how do you know what will work for you? Let us look at healthy skin care and methods to regain your skin's normal...

Why Organic Skin Care Is A Must


There are so many products to select when it comes to caring for your skin. But if you want the very best then you really need to be using products that are organic. Have you ever experienced being torn between two skin care products? Choose products with natural ingredients popular...

Satin Pyjamas - The Ladies Sleepwear Must Have


Ever since Jennifer Lopez took the plunge and wore satin pyjamas in public, ladies sleepwear and in particular satin lingerie has become far more intriguing and mainstream. These ladies pajamas have catapulted to superstardom in women’s sleepwear when it dawned on the world that they are more than just sleepwear....

Ladies Sleepwear - From The Cotton Nightgown To Plus Size Robes


From Milan to Minsk, chic ladies sleepwear has never been as feminine nor as popular as it is today. Cotton nightgowns, bathrobes, chemises, and yes, even pyjamas can be found in every conceivable style from trendy to classic. These days fabulous ladies sleepwear has raised the bar on lingerie style....

Do you want to Achieve your Goals? How to Avoiding Bad Traits


We have dreams and goals to achieve, but the only thing that limits us from realizing them is the bad habits that we possess. These habits must be dropped now and forever. Source: Free Articles from ArticlesFactory.com

What To Look For In An Eye Cream


Eye creams and eye gels come in a variety of forms and also prices. But what should you really be looking for if you want to care for the delicate skin around your eyes? Well, I have an answer to this, using an under eye wrinkle cream to treat your...

Search topic

What To Look For In An Eye Cream

Eye creams and eye gels come in a variety of forms and also prices. But what should you really be looking for if you want to care for the delicate skin around your eyes? Well, I have an answer to this, using an under eye wrinkle cream to treat your...

Learn more