Low-Cost Promotion with Labels

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Working within a tight budget? Here's an ...
easy, ... ...
tip: promote with labels. That's what I did - and am still doing - with my most ...
However, it's ... tha Working within a tight budget? Here's an effective, easy, low-cost, money-saving tip: promote with labels.
That's what I did - and am still doing - with my most recentbook. However, it's something that can be used with anyproduct, service, event or cause.Here's what you do.
First, boil down your basic, mostessential message to no more than nine lines. Here, forinstance, is my message:ABRAHAM, THE DREAMERAn Erotic and Sacred Love StoryA fast-paced, provocative, biblical novelby ROLF GOMPERTZPublisher: iUniverse.com $14.95ISBN 0-595-17697-6, paperback, 260 pagesBrowse and buy at www.iUniverse.comOr call toll-free number: 1-877-823-9235Also www.amazon.com or ANY bookstore.I then bought a 25-sheet box of No.
8163 Avery ink jet, whiteshipping labels (2"x4"), with 10 labels to a page. I printedout this message, making as many copies as I needed, and someextras.I played around with colors and typefaces, caps and lower casetype, to make the information look attractive.
I used blue forthe Internet addresses, and red for the book's title andsubtitle. I used bold face for information which I wanted tohighlight; I also used italics.Since I could not find a 3" label, I trimmed one inch off the4" label.I created this label to fit on the back of my business card.
Idid not want to dump the perfectly fine business cards I had,nor did I want to print double-sided ones, since that would alsoincrease the cost of the cards. Furthermore, I did not know ifI might want to change any of the basic information at sometime, in which case I would be stuck with a lot of printed cardsand I would have to go to the cost of printing new ones.
Indeed, I did "redesign" the label several times, changing aword, or a line, here and there.As you can see, there was very little waste involved. I found other uses for this label, as well.
I put the label onthe inside page of every book I was selling, giving away, orsubmitting to the media. This way, the essential informationremained easily visible and accessible with each book.
The labels can also be used on stationery, envelopes, shippingbags and shipping boxes, as part of your ongoing promotion. In fact, long before the book was available, I used a sequenceof labels to call attention to the book's forthcomingpublication.
You can do the same thing during the variousstages of whatever you are promoting. Here for instance, aresome earlier labels I used:Soon availableABRAHAM, THE DREAMERAn Erotic and Sacred Love StoryA biblical novel by ROLF GOMPERTZNow AvailableABRAHAM, THE DREAMERAn Erotic and Sacred Love StoryA fast-paced, provocative, biblical novelby ROLF GOMPERTZ Publisher: iUniverse.com $14.95ISBN 0-595-17697-6, paperback, 260 pagesBrowse and buy at www.iUniverse.comOr call toll-free number: 1-877-823-9235 ABRAHAM, THE DREAMERAn Erotic and Sacred Love StoryA provocative, biblical novel, 260 pp.
by ROLF GOMPERTZ www.iUniverse.com , paperback $14.95For the five-line labels, I used No. 5160 Avery labels, 1"x 25/8", which come 30 to a sheet.
In Windows '98 /Microsoft Word'97, for instance, you have an Envelopes and Labels program setup, for various Avery labels, under Tools. So "label" away! You may even find additional uses for them.
And don't forget to use this same information for your standinge-mail signature, although there you may be limited to sevenlines. My customized signature, for instance, reads as follows:'ABRAHAM, THE DREAMER, An Erotic & Sacred Love Story'A fast-paced, provocative, biblical paperback novel by Rolf GompertzBrowse and order at http://www.iUniverse.com orhttp://www.amazon.com,Order from any bookstore or iUniverse's toll free number1/877/823-9235.
Author contact: phone 1/818/980-3576;mailto:[email protected]. Article Tags: Sacred Love Storya, Fast-paced Provocative Biblical, Dreameran Erotic, Sacred Love, Love Storya, Fast-paced Provocative, Provocative Biblical Source: Free Articles from ArticlesFactory.com .