Leveraging Media Publicity for Your Website

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Most site owners use online ...
channels like banner ... search engines, email ...
search ... etc.But they often miss out the most powerful ...
channel Most site owners use online marketing channels like banner ads,pay-per-click search engines, email marketing, search engineoptimization, etc.But they often miss out the most powerful marketing channel fordriving hundreds of thousands of visitors. What is it? Mediapublicity!Almost every person on this planet is exposed to some form ofmass media daily - be it newspapers, radio or television.
Suchwide media reach drives huge traffic.How do you get media coverage for your website?One highly effective way of getting media publicity for yourwebsite is through press releases.All businesses, large and small, use press releases todisseminate information to the public. Editors and journalistsuse them to get fresh information about the latest happenings intheir fields of coverage.Should you write your own press release?That depends on how much a writer you are.
If you don't enjoywriting, you should outsource to a professional PR firm.The major advantage to using a PR firm is that they can writeyour press release objectively in a style which adheres to mediaeditorial requirements.Press releases are often written like sales letters. That's thenumber one reason why many press releases get trashed.
Editorsare interested in stories, not sales pitches.Next, you need to distribute your press release to relevanteditors and journalists. You can submit your press releasethrough email, fax or postal mail.Start with newspapers and magazines which you read.
Check theirmasthead and make a note of who and where to send your pressrelease to. See http://www.prbuilder.com/distribution.htm for alist of major media outlets in America.There are tens of thousands of media outlets in America.
Unlessyou have the time and energy to manually compile your own medialist, we recommend outsourcing.An established PR firm would already have the major mediacontacts stored in their database. Their media contacts areaccurate and fresh.If you think it is cheaper to do the distribution yourself,here's the shocking truth!Consider this illustration: If your hourly wage is $20 and ittakes 10 minutes to locate contact information for each mediaoutlet; plus another 5 minutes to contact them.
Time spent permedia outlet = 15 minutes.Labor cost to reach each outlet = 15/60 * $20 = $5.00A reasonable size of distribution for most press releases inAmerica is 4,000 media outlets. Multiply your labor cost of $5.00per outlet by 4,000 outlets.Total labor cost for your PR campaign is an astronomical $20,000!That excludes actual distribution costs.How much do PR firms charge for writing a press release ANDdistributing it to the same number of media outlets? Most chargebetween $350 to $600.
It definitely makes good economic sense tooutsource your PR campaign.Media publicity plays an important role in successful websitemarketing. Get yours rolling today! Article Tags: Media Publicity, Press Releases, Press Release, Media Outlets Source: Free Articles from ArticlesFactory.com .