Internet Promotion: Off-Line Site Promotion

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pay for cli Many of us spend an incredible amount of time advertising our site all overthe internet. We spend weeks trying to get our sites listed properly in thesearch engines, submit to directories, pay for clicks and get advertisementsin ezines.
As with everything in life, some of this is successful and someof it is not.Well, remember that a very important component of your internet promotionalscheme is off-internet advertising. Why is this important? Most peopleactually spend some of their life away from their computers.
I know thatsounds fantastic, but it's true! There is more to life than email, browsingand newsgroups, after all!Be sure and coordinate your on-line and off-line advertising efforts.Include your web site address and email address in all of your printedmaterials. This includes the following, among others.Business cards - Business cards are very inexpensive.
In fact, some internetcompanies have recently offered packs of 100 business cards for free topromote their printing services.Stationery - If you write letters and send them through the mails, rememberto include your web site address on your letterhead.Envelopes - Printing your internet contact information on the back ofenvelops is a great idea.Post it notes - Post it notes are a little more expensive to print, but theymake great give-aways at conventions and other similar places.Brochures - A printed brochure which you can distribute might be a greatidea.T-Shirts - If you are looking for something to give away which advertisesyour site, try t-shirts. Anyone who wears the shirt is advertising your sitefor free.Print up a nice, cheap, good-looking flyer and hand it out wheneverpossible.
When you can afford it, print up some brochures which tie backinto your web site or internet business. Keep these handy for opportunemoments.Your advertising campaign can include many other areas.- You can take out classifieds in magazines (tends to be expensive),newspapers or tabloids.- Flyers are cheap and easy to hand out.- Direct mail tends to be expensive, but if you have the right mailing liststhe payoff can be very high.- Go to conventions and other special events and pass out your business cardand flyers.- Make up refrigerator magnets, pencils or other small items with yourcredentials and pass them out.- Get another business to include your flyer or promotional material intheir packages.- Teach a class and pass out your materials.- Get mouse pads made up and give them away.Be creative.
There are hundreds and hundreds of other ways to advertise yourbusiness off the internet. And these can be extremely effective at buildingtraffic and generating sales.Conventions which pertain to your industry or group can be an exceptionallyrich source of leads and new advertising.
If you go to those events,remember your goal is to make contacts and spread the word about your site,products or services. Mill around, talk to people, and make sure they leavewith your printed materials.
In other words, network, network, network.Small classified advertisements in magazines and newspapers can also begreat sources of traffic to your site. Remember, however, to be verycautious and not spend much money on this form of promotion until you find aformula that works.
In other words, place small, experimental ads here andthere until you find the ones that produce the desired results.Nothing beats getting a mention on a newspaper or magazine. In fact, thetraffic created by a brief mention in a good-sized newspaper can be hugeenough (although of very short duration) to overwhelm a site for a time.In summary, remember there is more to life than the internet.
Believe it ornote, most people actually don't spend every waking moment in front of acomputer screen. By cautiously taking advantage of this, you can get morepeople to your site than you might think.
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