How To Get Big Media Promotion--Without Paying For It

---

Have you priced big media ads lately? Yikes! A big ad in ...
... can run you a couple thousand bucks.
... which used to be cheap, can cost several ...
each. And le Have you priced big media ads lately? Yikes! A big ad in yourdaily newspaper can run you a couple thousand bucks.
Radiocommercials, which used to be cheap, can cost several hundreddollars each. And let's not even talk about the price of TVcommercials.Expensive media advertising is great if you can afford it, butyou may not have to pay a cent to get covered big time by bigtime media.
Each day thousands of media outlets give awaymillions in news coverage, promotional tie-ins, and adlibedplugs.It doesn't matter if you are a small business that can't affordadvertising or a larger firm who could use a boost to yourexisting marketing budget. Going after no-cost media coverage isan important effort that will pay huge dividends over time.Here is how to get your share of the free media bonanza:1.
Most media need a steady stream of prizes to give away. Radiostations offer free items to listeners.
Newspapers give bonusprizes to their delivery people. Rather than buy prizes, mostmedia like to get them from businesses in return for a freemention on air or in print.Kevin Nunley of DrNunley.com tells the story of a radio stationthat offered free ads for someone to remove the snow from theirparking lot.
"A guy with a tractor showed up, removed thesnow,and we immediately started giving expensive commercial slotsaway to the guy's little snow removal company."Some media may require you to buy advertising before they willgive away your products or services. Once you figure in all thefree mentions you will get on air or in the paper, the cost ofthe ads may turn out to be quite cheap.2.
Send out your own press release. I like to call media in mytown and tell the reporter the meat of my interesting story orinformation.
Get right to the juicy part. If your informationrelates in some way to a story that is already in the news, tellthe reporter.Then I email and fax a copy of my press release.
Make sure youinclude phone numbers where you can be reached at a moment'snotice. The reporter will often think of follow-up questionsthat need to be answered immediately.While you're at it, have a PR service email your press release tomedia nationwide.
You can't imagine all the radio, TV, andnewspaper outlets who need a story like yours right now. More ontips about how to do this at my MarketingHelp.NET site.3.
Get on talk radio. It is super easy.
All you need is someinformation the general public would find interesting or helpful.It doesn't matter where you get your information. Most likely itis something you know from your work, but you could just aseasily spend an afternoon at the public library boning up on thesubject.Listen to the talk show a few times before you call.
Call earlyin the show before everyone gets interested and starts calling.Wait for a topic that relates to your information, then call.You can also call or email the host or producer and suggestyourself as an expert. This isn't being egotistical or pushy.Radio talk hosts need a steady supply of interesting guests.When you suggest yourself you help the host do her job.
Article Tags: Press Release Source: Free Articles from ArticlesFactory.com .