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How To Effectively Use Offline Advertising To Build Your Online Business

"How To Effectively Use Offline Advertising To Build Your Online Business"Written By Jeff Schuman © 2004 http://www.Team-Schuman.comFirst of all let me say that having spent the past 20 yearsworking c...
"How To Effectively Use Offline Advertising To Build Your Online Business"Written By Jeff Schuman © 2004 http://www.Team-Schuman.comFirst of all let me say that having spent the past 20 yearsworking closely with small businesses I know exactly what workswhen it comes to offline advertising.What I have found today is that online businesses have a built in advantage when it comes to promoting their business offline.You already have a website and autoresponder in place to leadyour prospect to. When you combine that fact along with the traditionalcapture methods of telephone and snail mail there is no reason anyonline business can't use offline methods to build their businesses andsell their products and services.A lot of online based businesses forget about offlineadvertising.
I know I have. It is important to combine offline andonline advertising together in your marketing campaign.
This willgive you to a more well rounded approach to promoting as wellas attract potential prospects and customers you might nototherwise get.In all your offline advertising you want to include your web siteaddress, e-mail or autoresponder addresses, and your phone numberand mailing address. This gives you the appearance of a real bonafidebusiness.
Another thing is to start selling products for manufacturers whooffer co-op advertising for promoting their products. You can reada little more about this technique in an article I wrote titled"Why Are You Wasting Free Advertising Money?"http://sites-plus.com/articles/article2.htmlFinally you need to view offline marketing as a long termcommittment.
I've seen businesses over and over run and adnot get the response they were looking for and quit.This will not work offline. Or online for that matter.You need to establish a budget and stick to it.
That doesn'tmean that you can't change the ad copy if your response is marginal.It just means if you are going to run classified ads for example thatyou run them for a period of time and allow them to do their job.Here are 10 offline marketing ideas. Use as many of theseas possible to move your business forward.-Classified Newspaper Ads- Place classified ads in newspapers.Local newspapers often have great advertising ratesthat you can take advantage of to promote your business.
Here's a great source for running classified ads. http://www.nationwideadvertising.com-Put up flyers.
They could be in computer stores, libraries, restaurants, car windshields, or anywhere you shop that allows flyers. -Direct mail.
A nice direct mail piece when done consistentlyover a period of time can bring tremendous exposure for your business.The biggest benefit of direct mail is it allows you to reach thousandsof people at a bulk mail rate. You could not do this if you had to maileach piece individually.-Buy time on local cable T.V.
It is surprisingly affordable and if you commit to a block of advertising you can developTop Of Mind Awareness. TOMA is being there when theywant or need you.
If you are an affiliate or in an MLM considerdoing group advertising and spreading the cost out over severalof you. You can have leads routed into one phone number and diviedout to all advertisers or have each ad display a different phone number.-Pass out your CD-ROM or diskette business cards atspecial events.
It could be at trade shows, seminars,fairs, etc.-Get 250 free business cards here and leave them everywhere you go.http://www.vistaprint.com-Hold a free offline class and teach people how to usetheir computer or how to use the internet. You couldhave your web site on display as an example.-Give away promotional items such as free mouse pads.
Put your advertising on the mouse pads and give them away at computer or internet events.-Advertise in card decks. The card deck you advertisein should be targeted toward internet users.You would also want to target your offline advertisingto groups of people that will actually be interested inyour product or service.
If you're selling business books, you will want to market to business owners. In conclusion, if you have a business that's only basedonline using offline advertising to make money online is a great idea because so many people today go online to get information about products and services they are interested in.
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