Getting the Word Out...Offline

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You've taken your business to the ...
... web site that SELLS and you've ...
your ... So, where is all of the traffic? How come yourhit counter isn't going through the roo You've taken your business to the Internet, developeda web site that SELLS and you've automated your salesprocess.
So, where is all of the traffic? How come yourhit counter isn't going through the roof, and where arethe sales?Now, it's time to really focus on attracting traffic. And,the key here is "targeted traffic."You are going to get a crash course in attracting thattarget market where they spend most of their time....offline.
That's right, no matter how many people areonline, they still spend the majority of their timeoffline, and part of your marketing campaign shouldbe spent finding that offline traffic and gettingthem to your web site!The Internet is hot, getting hotter, and the same personthat may not pick up the phone to call you about yourbusiness, can't wait to check out your web site and seewhat you are offering.Here are some proven offline ways to spread the word -Word of Mouth - This is still the best form of advertising.Tell everyone you know about your new website and askthem to take a look and give you feedback. Over theholidays, when you send out greeting cards, gifts, etc.,include a blurb about your new web site and your new Internetbusiness.
Have some postcards printed and send them toeveryone.Flyers - This is a low cost way to get traffic to your siteand to test the effectiveness of your advertising. Playaround with the content on flyers, and then pass these outeverywhere.
Check on the cost to run a flyer insert in alocal, neighborhood paper. Make sure you have a proven,effective flyer first, though.Networking Events - Check with your local Chamber ofCommerce and your newspaper for regular Networking eventswhere business professionals come together.
This is a greatway to meet some people, advertise your business and get someother ideas. The people that attend these meetings come witha business mindset.
Have a thirty second "elevator speech"prepared, designed to tell people what you do, and bring plentyof business cards and flyers.Business Cards - A well designed business card can spreadthe news like wild fire, if you get the word out. Developsome "sizzle cards" that contain very little information.Just your web site address, and a catch phrase or slogan,and maybe an appealing graphic.
In this case remember, lessis definitely more! When you are out and about, hand one toeveryone you meet.Press Releases/Offline Articles - Another very effective,no-cost method of advertising your business and web site.Most newspapers are looking for small "filler" articles thatcan fit into the white spaces of their newspaper. Nothingventured, nothing gained.
Give it a shot. Remember, if thepaper prints your release or article, it's almost an impliedendorsement in the readers mind!Advertising - Let's not forget the power of offlineadvertising for getting those business prospects online!Shop around for specials on running your ad more than once.In advertising, the customer must see your ad as many as 9times before they will buy.I hope that gives you some ideas on ways to get the wordout while you are Offline.
Think about where your businessprospects work, play, go to relax, etc. Then, target anoffline campaign that will find them and compel them to"Dial Up" and check you out! Source: Free Articles from ArticlesFactory.com .