Getting Name Recognition Without Touching Your Computer!

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Many Internet ...
fall into the common trap of ... to Internet ...
In fact, the ... ...
are usually the ones that can cross ... and createa presence Many Internet businesses fall into the common trap of limitingthemselves to Internet advertising.
In fact, the companies thatsucceed are usually the ones that can cross boundaries and createa presence both ON and AWAY from the computer terminal.One way that successful companies integrate Internet- and non-Internet advertising is to come up with creative ways of havingtheir name seen by potential customers. The key here is that ifyour customers see your name away from the computer, they willremember it when they sit down and start using their searchengines.There are countless ways that you can create name recognition foryour company.
Here are three techniques that I've seen workreally well:* Wear Your Advertising: Try having customers WEAR your ads.Logos and slogans printed on shirts, hats, even underwear is ahot trend in advertising. People in the ad biz call them"wearables."There is a big increase in the number of companies that allowcasual dress days.
That is a great opportunity to get yourwearable message in front of lots of people in a particularindustry. Prospects are much more likely to consider and purchasebusiness services and products if they get your ad message whilethey are at work.Check your local yellow pages under "advertising specialties." Itis not unusual to find a small home-based shop producing topnotch T-shirts and jackets.
If there isn't a supplier near you,check any search engine with the terms-advertising, wearable.Dozens of links will pop up.* Put a Sign On Your Car: As our cities sprawl with growth eachyear, many of us find ourselves commuting ever longer distancesto work. Long commutes in slow traffic are making signs onautomobiles an effective low-cost way to advertise.You can use magnetic signs, window stickers, or have your messagepainted on the side of your car, van, or tuck.
Check the YellowPages for a printer, sign company, or banner maker who canprovide your signs.Online check:http://www.signsquick.comhttp://www.4allsigns.comBecause we tend to drive along with the same clump of cars forsignificant distances, people can see your sign for 15 to20minutes. Your signs can work as a prolonged highway infomercial.* Take Advantage of Billboards: Billboards are a classic way ofreaching customers in a specific neighborhood.
You can targetcertain routes to work, residential communities, even workers atparticular plants.Not all states and communities allow billboards. You may have touse posters or small signs.
These are even more effective inareas that don't have billboards.Keep your billboard message simple. There is no way people willunderstand detailed copy at 70 miles per hour.
Instead, let aphoto help tell your story. A headline, graphic, and two bulletsare generally the most your can effectively use.Major corporations are always interested in creating "BrandRecognition" for their products.
That's why you see so manycommercials that don't seem to be selling much of anything --they are simply trying to get you to remember the NAME so that itwill come to mind when you make your next purchase. As a small-businessperson, you can do the same thing by being creative withyour advertising and thinking outside the computer "box." Article Tags: Name Recognition Source: Free Articles from ArticlesFactory.com .