How Much Can I Make

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Last week, I received an email from someone telling me she ...
to start her own ... and asked if she could hope tomake a few hundred dollars a week by selling ads in it.
She wenton to sa Last week, I received an email from someone telling me she wouldlike to start her own Newsletter, and asked if she could hope tomake a few hundred dollars a week by selling ads in it. She wenton to say that she subscribed to one of mine, and has seen itgrow over the years, and wondered if that was possible.That's a tough question.
In order to earn ad money from aNewsletter, there are a lot of variables that determine its adgenerating capability. Let's examine a few.First, and foremost, advertisers want their message to reach thelargest number of potential clients possible.
Notice I said"potential clients" and not just subscribers. The number ofsubscribers you have however, will determine whether or not it isworth their while.
One with just a few hundred is not a strongcontender, unless it goes to an extremely small market.It takes quite some time to build a substantial number ofsubscribers, and in the beginning, you will probably earn littleor nothing from your endeavor. Once you have a thousand or sosubscribers, you can then begin to market your advertising space.In order to do this, you must publish on a regular basis.Newsletters that are published "when the spirit moves you" or ona monthly basis are also not good contenders.So how do you build your subscriber base? Many people start bybuying ad space from other publications.
Some also send theirarticles to other publications hoping they will be published withtheir credits at the end. And others "swap ads" for theirNewsletters with other publications - all of these are highlyeffective.Some Newsletters claim to have several hundred thousandsubscribers, and they haven't been around that long.
How do theybuild their subscriber base? Spam - pure and simple. Theyeither extracted your email addresses from the web, or purchasedtheir list - yes some ISP's do sell their email addresses.
Theythen send you their publication, and make it virtually impossibleto unsubscribe. Larger companies are contacted to place ads withthem, and they are in business.
Is this a viable approach?Well, it must be as there are so many doing it, you might think.Are they doing this with an account provided by an ISP (InternetService Provider) such as AOL? Of course not, they would bedropped like a "hot potato". They own their own ISP and arerelatively "bullet proof" if complaints are received.Forget spamming addresses.
Building a subscriber base is a slowprocess. If you can't dedicate at least a year to this process,you will most likely be better off trying something else.The very first thing you must do is identify a "niche" market, inwhich you are knowledgeable.
At first you will be the onlyauthor. Spend some time on your articles, and try to make theminteresting.
Watch your ratio of subscribes to unsubscribes .Yes, even the best Newsletter will not appeal to everyone. If aparticular issue generates a large number of unsubscribes, try todetermine why.Don't be pretentious with your writing style - write as if youwere talking with someone.
Spell check - with the wordprocessing tools available, there is no excuse for a word that isspelled incorrectly. Have someone proof read your Newsletter forcontent before sending it out.
Is it interesting to them?Format your Newsletter - the best width is 60 to 65 charactersper line. This is readable by virtually all email clients(readers).
If you don't format the line length, it may appear"choppy" when read by some. While it may look good on yoursystem, it may appear disjointed on others.Can you make a few hundred a week with a Newsletter? Yes! But,like anything else, it requires time and a commitment from you.
Article Tags: Subscriber Base, Other Publications Source: Free Articles from ArticlesFactory.com .