Creating a Successful Electronic Newsletter!

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You are probably thinking you really don't need to start a ...
all, the Internet is swamped with people offering them. There ...
perhaps millions of ... out there.
Why sh You are probably thinking you really don't need to start a newsletter.After all, the Internet is swamped with people offering them. There arethousands perhaps millions of newsletters out there.
Why should you offer an electronic newsletter at your web site?It is the easiest way to get free advertising and promotionalinformation to a "targeted" base of consumers. Whenever we send out ournewsletter, we always receive numerous hits and repeat traffic within 30minutes of the newsletter being sent out.
If you sell tangible products,you can expect 5 - 10 product orders within that same time frame, if youhave a promotional offer that creates urgency.No other advertising method allows you to reach such a wide base of people throughout the world, so affordably and so quickly. If youdon't have a web site yet, prepare to start a newsletter when you putyour web site up.
If you have a web site already and you don't have anewsletter, START ONE TODAY!How are you going to get someone to subscribe to your newsletter andwhat do you put in it? Here are a few pointers about successfulnewsletters.1. Newsletters should be content driven.
We believe a good newsletter should excite, educate and entertain. Some of our peers might disagree,they say that a newsletter should only promote.
We think promotion is anessential part of a newsletter but should not be the sole component. Youcan write about things relevant to your business or you can featurearticles from professionals in your field.
You can also do a combinationof both.2. A newsletter should be Opt-In or (permission based).
Don't get over excited about launching your web site by sending out a bunch of e-mail'spromoting your site and newsletter to news groups or user lists. This isnot only bad Internet manners but it is bad business.3.
Locate the "subscribe button" to your newsletter in a prominent partof your home page, that is virtually impossible to miss. If you need anexample of this, go to our home page at http://www.emarketingman.com4.
In your subscription confirmation e-mail, tell the new subscriber how they can unsubscribe and how frequently you will be e-mailing them.Don't get offended if someone unsubscribes. It isn't personal, drop themfrom your list and move on.5.
Automate your subscribe and unsubscribe process. There are a numberof organizations that will host your newsletter for free.
Thesecompanies have systems that allow you to quickly and easily set up yourown automated newsletter subscriber system. Two companies we recommendare http://www.topica.com and http://www.egroups.com.
Setting up witheither company takes about twenty minutes. Automating your subscriberprocess will make your site more professional and will also save youtime from having to manually add and remove subscribers.6.
Make money by selling advertising or promoting products that you haveaffiliate links with in your newsletter. Now you are not only sendingout free advertising at no cost to you, you are making money sellingspace in your newsletter or promoting products in your newsletter.
A great example of a successful newsletter is "What's The Word? How toseparate Internet Fact from Fiction!" This is our EMarketingMan.comnewsletter. You can read past newsletters athttp://www.topica.com/lists/emarketingman/readIn summary, a newsletter is the easiest way to promote your products oryour web site.
The time involved in writing a newsletter is worth thereturn, since sending the newsletter out if free! If you don't have aelectronic newsletter, you are missing out on the most cost effectivestrategy available for promoting your web site. Article Tags: Electronic Newsletter, Newsletter Should Source: Free Articles from ArticlesFactory.com .