9 Tips for Marketing with Electronic Newsletters

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COMMIT TO CREATING YOUR ... Web site without a ...
is like a car without amotor. It may look nice, but you're not going to getvery far.In order to market your business ...
yo 1. COMMIT TO CREATING YOUR NEWSLETTERA Web site without a newsletter is like a car without amotor.
It may look nice, but you're not going to getvery far.In order to market your business effectively you need asystem to attract prospects and then you need a systemto follow up with those prospects repeatedly to convertthem into customers. An electronic newsletter is aninexpensive and very effective way to do that.2.
TARGET A SPECIFIC GROUP OF PROSPECTSYou can't be all things to all people. Select a specificgroup of prospects to write your newsletter to.
Whenreading your newsletter, your prospects should say,'They're talking about me and my concerns!'3. DON'T SPAM PEOPLE WHO DON'T WANT YOUR NEWSLETTERYour subscribers should voluntarily opt-in to receiveyour newsletter.
Describe the benefits of yournewsletter, and provide a simple way for people tosubscribe to it.Don't just add people to your list without theirpermission or send it out to people who didn't ask forit. That's called spam, and you'll be building a badreputation if you resort to it.4.
GIVE YOUR SUBSCRIBERS AN EASY WAY TO UNSUBSCRIBEWhen people don't wish to receive your newsletter anylonger, they should have an easy way to unsubscribe.Provide the information your subscribers need tounsubscribe, if they want to, right in your newsletter.5. FOCUS ON A SPECIFIC THEMEYour newsletter should be centered around a theme thatrelates to your products or services and is of highinterest to your prospects and customers.Our theme for this Give to Get Marketing newsletter isfocused around tips to help you market your businessmore effectively.
That ties in perfectly with what youwant, and it ties in perfectly with the marketingproducts we offer.Maria's theme for her Get Organized Now! newsletter isfocused around tips to help you get organized. Herproducts are organizing products -- a perfect match.Someone who sells cosmetics would create a newslettertheme that focuses on beauty and fashion tips.Get the idea? What would your theme be?6.
80% HELPFUL CONTENT, 20% PROMOTIONNo one wants to receive and read a newsletter filledonly with product promotions -- and they won't.We teach the Give to Get Marketing philosophy -- Giveyour prospects and customers what they want, and you'llget what you want.Fill your newsletter with helpful information that yourprospects and customers would actually want to read,maybe even look forward to receivingOf course, you also want to include information aboutyour products and services, so be sure to provide one ortwo offers in each issue of your newsletter.80% content, 20% promotion is a good mix.7. DELIVER IT ON A REGULAR SCHEDULEYou can deliver your newsletter once a month, twice amonth, or once a week.The more frequently you can send out your newsletter toyour prospect/customer list, the more effective it willbe.
You'll have to decide how often you want to committo this marketing effort. The important thing is to beconsistent.8.
ASK YOUR READERS FOR FEEDBACKYour newsletter should be written for your subscribersto address their interests -- not yours.To determine if you're delivering what your subscriberswant, ask them. Let them know that you want theirfeedback and suggestions on how you can improve yournewsletter to make it a more valuable resource for them.9.
DIRECT YOUR READERS BACK TO YOUR WEB SITEThe point of all your effort of creating and sending outyour newsletter, is to follow up with your prospects andcustomers to gain their trust and their business. Giveto Get.If your product or service information is on your Website, then you must direct your subscribers to your Website in each issue.You can do that by directing them to an article on yourWeb site that they may find appealing, or you can guidethem directly to your product information pages.The last thing you want to do, is just send out anewsletter filled with terrific content, and then failto get the kind of action you need to grow yourbusiness.
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