Secret of Success is Sales . . . Yeeuck!

---

The great promise of the web was that vast ...
... you could reach millions without doing ...
Put up a killer web site and reel in the big fish!Or simply scoop up millions The great promise of the web was that vast worldwide marketwhere you could reach millions without doing traditionalsales. Put up a killer web site and reel in the big fish!Or simply scoop up millions of tiny fish in that big "net".Voila! No sales necessary! Now it's only spammers that fallfor that as the rest of us realize we must sell to succeed.How many ideas have succeeded on their own merits - withoutpromotion, marketing and sales? What products have taken theworld by storm when no one knew about them? Why do authorsgo on book-signing tours, actors make the rounds of the talkshow circuit, and major companies spend millions on tradeshows? They launch monstrous public relations campaigns andgive away tchotchke's with their logo emblazoned on them.Public awareness does not come cheap or easy.
The salesprocess is a necessary evil that many small business peopleabhor (and then they die) or embrace (and then they prosper.)Innovators and inventors must seek venture capital and selltheir concept to investors. Why do we recoil from the salesprocess if the task falls to us as independent businessowners? We look to gurus of marketing, P.R.
and promotion torescue us from this task and throw money at advertising toavoid doing sales ourselves.Riches are reaped from multi-level marketers recruiting vast hoards of amateur sales people through pep-rally conventionsoffering "residual sales" without further effort by buildinga "downline", another name for sales staff. Then you can easeoff, live on the sales efforts of hundreds of new "recruits".The product is secondary and the business opportunity is keyto building that sales staff, so you can reach the top of thepyramid and sip tropical drinks on the beach while "they" sell.MLM seeks salespersons whose goal is to avoid selling byrecruiting others to do it for them.
Affiliate programs haveproliferated on the web, recruiting others to sell for them.But in the end the key is sales, sales and more sales, nomatter whether the business model is direct sales or throughselling the idea to others of selling for you. Sales is key.Try search engine optimization.
Is this another approachof seeking sales without effort or expense? No, you must still do the sales while "it" delivers the targeted traffic.SEO brings you folks interested in what you sell by helping your web site communicate effectively with search enginespiders. You must still give each of those visitors yourbest sales pitch by communicating why they should considerbuying your product after SEO helps them to find your site.Search Engine Optimization (SEO) delivers potential buyers foryour product or service.
Eyeballs for your sales pitch areits specialty. You create a needed product or service and SEObrings you people interested in what you sell so you can sellto them.
You still do the selling, but now you have visitorsto offer your sales pitch to. Convince them after SEO bringsthem to you and you will make sales, make lots of sales andyou will be successful.
SEO delivers prospects for your sale. Article Tags: Sales Pitch Source: Free Articles from ArticlesFactory.com .