*****MLM*****Making Lotsa' Mistakes!

---

As a retired VP Marketing for a very successfulInternetional MLM company, I am addressing concepts of MLM as they 'impact' you, the newor inexperienced distributor.Network (Multi-level) Marketing is e...
As a retired VP Marketing for a very successfulInternetional MLM company, I am addressing concepts of MLM as they 'impact' you, the newor inexperienced distributor.Network (Multi-level) Marketing is exactly the same as any business, anywhere, as it has a corporate center and top level, through to the new recruit at entry level. BUT, there isa significant difference!As with the age old computer phrase, 'Garbagein = garbage out" some MLM corporationshave 'garbage' at the top or close to the top and it is this 'garbage' that will destroy yourbusiness.IF management has an attitude and/ordoes NOT recruit competence at the TOP whathappens at the bottom? "Training" or whatsome MLM companies call 'training' must startwith the top and work down.
Top-incompetencetherefore leads to bottom-incompetence 'unless'you 'learn-the-rules' and then 'learn-how-to-break-the-rules.One rule that I witness over and over is the ruleof "OUR WEBSITE IS GREAT - USE IT ONLY".Have any of you noticed how GREAT, 'their'website is?Let me correct that statement! Have any of youanalyzed the corporate website to determinewhat the message is and how your "targetprospect" receives that message?What if you direct your prospect to the corporate website and "they" promote themselves and not you? How about the corporate office that doesnot understand "features" versus "benefitsto the consumer"?Do you know what you can versus cannotsay respecting a product? I don't meanwhat is in your corporate manual, I meanrespecting the laws of the land WHEREYOUR PROSPECT LIVES!What if your upline is a jerk or incompetentor etc.? Do you have a means of change?Get serious, there are no changes that willtake place so forget what the manual says.Makin' Lotsa' Mistakes!Network Marketing with a worthy company,a product you like, an industry that has a demand curve and with an upline that demonstrates competence is a luxury fewexperience.When you have the ingredients above youstill have to face reality that you either knowwhat do do and how to do it ONLINE & OFFLINE or you don't. Mistakes happen right? Tell that to somewho have gone broke recently, don't tellme!In today's business world no person candistinguish between a multinational and successful corporation and your ormy small or home business - UNLESS YOUTELL THEM!To tell them is to present yourself as theamateur via an amateur website, amateurpresentation, amateur verbage, etc.
Amateur business equals more businessfor your UPLINE because you won't last.Maybe it is time to STOP, LOOK, LISTENand do it RIGHT? Source: Free Articles from ArticlesFactory.com .