That REALLY makes sense when it comes to ... Say I joinup on a 'once in a lifetime ... and it only lasts for 3 ... I plan on living a LOT longer than 3 months, so unless the'on That REALLY makes sense when it comes to business. Say I joinup on a 'once in a lifetime opportunity' and it only lasts for 3 months.Well, I plan on living a LOT longer than 3 months, so unless the'once in a lifetime opportunity' nets me about $10 MILLION amonth for those 3 months, I think I'll pass.We all hear all the time about how it's the 'Opportunity of a Lifetime'to get in on the 'Ground Floor'. Well, I don't know if it will be theopportunity of a lifetime or not, but isn't 'Ground Floor' just sort of anice way of saying 'Unproven'?I heard a statistic the other day that says only 10% of Internetbusinesses last beyond the 2 year mark. That's hardly a lifetime.Personally, I think that number is very optimistic, too. I'll bet lessthan 10% of Internet businesses last more than ONE year, at least inInternet marketing circles. So, unless your willing to move your'Ground Floor' every 3-6 months, you'd better choose carefully.What most Internet marketers fail to realize is that being in on the'Ground Floor' is NOT what makes an opportunity a good one.What's more important to starting a successful business is theEXPANDABILITY of the company's market.I heard a good example at a meeting a couple of nights ago. Howmany of you would like to get in to selling 8 track tapes? Come on,the market for 8 tracks used to be HUGE! It was a multi-milliondollar market at one time. Of course, we all know that market isdead now, right?So, if an MLM called "8 Track Mania" wants you to spend $49 tojoin up and market with them, you'll politely shoo them away andsuggest they do some research on a silly little item know as aCompact Disc, won't you?On the other hand, if a company that did over $600 MILLIONworth of business in North America last year explained to you thattheir name is only recognizable by 2% of their potential market,would you be more inclined to pay them $49 for the opportunity tomarket for them?That one makes more sense, huh? The second opportunity has a lotmore room for growth, and that is what counts.All of us in Internet marketing were lured here by one of twoconcepts. One, get rich quick, or two, lifetime residual income.Get rich quick doesn't happen. Give it up. Turn off your Internetaccess and use the money to buy lottery tickets. You'll have a betterchance that way.Lifetime residual income, however, CAN be attained, but not byflighty little affiliate programs that only stick around for a few years atbest. For example, most Internet affiliate programs sell marketinginformation. That information, however, is subject to constantchange. As markets change, and they do, so do the tacticsnecessary for successful marketing in them. How then, do youmake a lifetime residual income from a program that no longer sells,and therefore no longer sends you paychecks?So, once again, either you move your 'Ground Floor' every 3-6months or you're out of the money. But how is that going to makeyou lifetime residual income if you're always starting over on buildinga new network?So what do you as a part-time, or even full-time, Internet marketerdo?Well, unless you've got 12 years of business education andexperience that will allow you to correctly evaluate start-upbusinesses that want you in on their 'Ground Floor', I'd suggest youdo the following.Market for an ESTABLISHED company with an EXPANDABLEmarket.Your job in an MLM is promotion. You're not in charge of productdevelopment, or anything else, you're job is simply marketing andsales.What you need, then, is an expandable market that can provideenough room for growth for your organization with the goal ofcreating a large enough downline to provide you with a true lifetimeresidual income. However, this can only be accomplished if thecompany and it's products last for as long as your lifetime.It's that simple. Don't fall through the cracks of a Ground Floor.Look at where a company is going as well as where it's been.Examine it's potential market and look at its rate of growth. Thinkabout the industry you will be in, the size of your potential market,and the growth potential.Building a sizable downline network that can provide true residualincome is hard enough. Why jump from company to company andhave to do it more than once? Article Tags: Ground Floor, Lifetime Residual, Residual Income Source: Free Articles from ArticlesFactory.com .
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