How to maximize Instagram for business

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More than 25 million companies worldwide are already using Instagram for business, and more than 200 million users visit at least one business profile every day.
As Facebook refocuses on connecting people with content from family and friends, Instagram has become “the brand new home,” where engagement is high, followers are brand-loyal, and real business goals can be achieved.    1)Be an Active Participant on the Platform Follow other people, brands and influencers Engage in the comment section of your posts and other's With high engagement, Instagram is the perfect site for your business to connect with them, listen to feedback, and build stable relationships through the photos that you posted.   2) Use a Hashtag Hashtags allow you to get discovered on Instagram similar to the way keywords allow you to get discovered on Google.
By using hashtags in your posts, you are allowing your posts to be discovered by people who don't already follow your account. Proper use of hashtags can help you get new followers and more engagement on your Instagram account.
Instagram Hashtag contests are one of the quickest and easiest ways to drive new Instagram followers as well as get user-generated content you can use down the line. Essentially, Instagram users are given an incentive (the chance to win a prize) in return for Following your Instagram page and submitting a photo via the use of a hashtag.
All photos which are tagged with your contest hashtag are automatically populated into your contest page (this only works with a third-party contest builder, by the way). People who have submitted a photo then encourage their friends and social network to vote on their submission, and whoever gets the most votes wins the prize.
  3) Use Quotes People go to social media to be inspired and share that inspiration with their own network. Not all businesses will find success with quotes, as some target markets won't respond particularly well.
But if you're in digital marketing or social media management, you're missing out if you don't try a few quote posts from time to time. Don’t be surprise Inspiration or motivation quotes will speak to a person directly and cheers a person's life, it might lead them to click on a digital marketing link.
A heartbroken person might get cheers up with a love quote and lead him to click on how to date women ebook link.    4) Include Your URL When people come across your posts on Instagram, they will head to your Instagram bio to find out more about you.
This means that your bio is the prime place for you to place your website or blog URL. While your 150 character bio doesn’t leave much room for you to be creative, including your URL should be a priority.
Along with adding your URL to your bio, you need to briefly tell people who you are, what you do, and how you can help them.  Besides this add a Shortened Version of Your URL in Comments, You may use TinyURL to create shorten your URL. Unfortunately, links posted in the comment section of Instagram are not live, they become hyperlinked when you share the same photo on Twitter and Facebook.
Making sure you leave your URL in comments that you create can help drive additional engagement and traffic. It is important to remember, however, to keep your comments relevant, engaging, and on point, to avoid being flagged as spam.
  5) Making a video to demo A picture of the video speaks a thousand words. Do a short video to demonstrate how the products work.
Eg.  Demo on 2 in 1 foldable table. Video shows how easy to dismantle the table and turn it into something.
By using video is a good way to engage and communicate with the potential buyer. If the potential buyer got the question, they can leave at the comments column and eventually will lead to a potential sale.
Source: Free Articles from ArticlesFactory.com There are many ways we can leverage social media to engage with potential buyers. We need on and off try out new ways as all these social media platforms will add new features and change their algorithms from time to time..