This is Lesson 4 of the 12-lessons, How to Get Sponsors e-training. The training covers several modules that should be of great interest. And, they’re not difficult to grasp. Going forward from this lesson, we'll address some very important questions including the number one question a sponsor wants answered in the proposal. I've been wanting to share just how easy getting sponsors for your project, music, organization, or event can be so, here's Lesson 4—on the house! After reading, feel free to register for the entire training using the link below. In the training, I share unknown information. Using simple, proven tactics, I'll show you the process for obtaining sponsorships—including the technique for quickly receiving checks in the mail in as little as three days. How to Get Sponsors: Lesson 4 Creating a Specific Strategy for Securing a Sponsorship: Corporations are putting big money into sponsorships. For example, Mars, Inc., recently invested $5.6 million of its budget for a 2020, Super Bowl commercial. When setting up your strategy for securing sponsorships, make sure your project goals and mission align with the prospect’s budget before you approach them. Asking for too little—or too much money—may disqualify you from consideration. When you approach a sponsor prospect, know that receiving cash is not the sole purpose. Create a reciprocal road map in advance which underlines this. For example, show them in stages what they can expect in return. Then, make sure they align with your own marketing goals. Ask questions. It's imperative for sponsorship success. Client and Goal-focused Questions --What are my monthly, quarterly, and annual cash goals? --Are the sponsor and my product compatible? --What skills will I need to effectively implement my sponsor-seeking activities? --Who are my ideal sponsors? --What system will I use to identify, one time, quarterly, and annual sponsorships? --What is my timeframe for each action? Upon answering the questions, you can add them to your written plan of action. What Are You Conveying to Your Sponsor? In your written and oral communications, always make a point to deliver in a positive and attractive light. What you send or give to people should project the image you want to convey: interesting, clear, concise, compelling, and descriptive. Be sure to proofread your work for spelling, punctuation, and grammar. Sponsor materials such as brochures, flyers, and other documents are relatively easy and inexpensive to create. They should always have a letterhead, and be addressed to the appropriate individual. Your materials should describe the purpose of the sponsorship and the particulars of your effort. In the lessons to come, you will be provided with templates for several appeal letters and proposals. In both your appeal letters and formal proposals two things are of great importance: One, ask for a specific amount of money and show what your sponsor will get in return. And two; include as an enclosure a self-addressed envelope. There are many effective ways to present a proposal. Although there is no industry standard, there are certain fundamentals that should be executed. When sending a letter asking for a substantial sponsorship, consider enclosing materials which can assist you, including: -- Your product or organization's history -- Copies of press releases and feature stories -- Testimonials -- Photographs -- Awards Tips for Approaching Community Agencies and Corporations for Sponsorship After identifying the prospect, it's time to hone in on the important elements for your initial contact. The key is to connect with the mindset and goals of your prospect. You can best do this by gaining a thorough understanding of the organization or individual so you have an idea of how much to ask for. If you book an appointment, or during your initial contact, be sure to include achievements and milestones you reached . Enthusiastically present them with a portfolio or proposal which answers their primary question is, "How will this benefit me/us? Tell them. If you don't do that, you'll lose them before you have them. If you can add to their current media promotion, increase the affinity they have with their consumers, add to their database, and Increase foot and web traffic, let them know. Sponsorship Proposals Include a Solid Case for Support The secret to securing sponsorships through your verbal and written communications is outlined in why you are saying what you do. To succeed, you must state a viable case for why a sponsor should support you. Present well, and your prospect will enter a partnership sooner than you think. An effective case statement satisfies three criteria. It must be: Credible Your sponsor must believe that you have the resources and competence to do what you say you will do. They must agree that the money they contribute is a necessary component in the means justifying. Clear You must demonstrate a clear connection between the need you are addressing and how a sponsorship will meet that need. Remember: this is a sponsorship. Don't spend a lot of time identifying a "problem" or making a plea for a "donation." Sponsors need a reason to sponsor; and not necessarily a reason to give. The "bottom line" converts into money. The clearer you make this correlation, the more likely your sponsor will sign a contract. Compelling Your job is to help your prospect see that your goals and mission are compelling. Corporations become interested in you based upon how they perceive you. Your objective is to present yourself as an influencer who has the power to make an impact upon their consumers as well as their organization. Illustrate your vision concisely and persuasively and invest time in developing a solid case for their sponsorship. Sponsors sign after reading a proposal when it's compelling, informative, entertaining, and conveys that you can deliver what you say you can. Once you have a sponsor, work diligently to keep them. This is called sponsor cultivation. Upwards of 97 percent of sponsors acquired by an individual or organization never sponsor again simply because they were not asked to. Long-term, professional relationships are the most important variable in your program. A successful sponsorship program resigns the sponsor quarter after quarter; or year after year. Operate so you are consistently acquiring new sponsors, and resigning your current ones. Raise Your Sponsor's Contribution An important aim of your program is impress your sponsor enough so that they increase their commitment and loyalty to your program. If you delivered the deliverables, resign and raise the contribution when you approach your sponsor again. It shouldn't be difficult. When you successfully manage and implement per your agreement, your income will increase and your initiative will flourish. Great job! That's it for today. I will see you tomorrow for Lesson 5. We'll talk about who are the best prospects for sponsors, the reasons why big corporations need you, and EXACTLY how a New Hampshire man snagged a $50,000 sponsorship. Source: Free Articles from ArticlesFactory.com Fran Briggs is the President and founder of the “How to Get Sponsors” e-training. She is also a publicist and has written several articles, manuals, and books. For more information including how to book Fran for speaking engagements, visit http://www.getsponsors.4mg.com.
Top blog stories
A review of Idmobile.com
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.
At Three, we believe phones are good. They just make life better. Easier. And more fun. But
we all need to find a balance that works for us. Our mission is to help our customers use
their phones to live their best lives.
We make your life easier
Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...
At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.
It's important to us that everyone gets great customer service and can enjoy our products, no matter their level of sight. So, if you're blind, partially sighted or struggle to see or read the screen, we’ve a range of features to help you get the most from our products and...
Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...
The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...
Why its Important to Manage Your Holiday Calendars?
A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...
Because of the Chihuahua's little size, these little canines require taking care of more frequently than a lot bigger canines. The tiny Chihuahua requires taking care of consistently and regularly, while the bigger ones don't need to take care of as frequently. When choosing the size of a Chihuahua it...
You don't need to be told that there have been major health and medicine advancements in the past few decades. What used to be a death sentence or at least a lifelong condition can now be managed, dea... You don't need to be told that there have been major health...
Dog food is specially formulated and made for ingestion by canines and other similar dogs. Dogs are generally considered to be carnivores with an omnivorous tendency. Since the diets of dogs are not human foods, it requires a specific nutritional supplement that is specially formulated for feeding canines. These types...
The nutritional value of dog food lies in the ingredients, containing a mix of vitamins, minerals, and other essential nutrients that make up the necessary diet. If a dog does not receive the proper nutrients from its food, it could develop various diseases that may become fatal. Dog food is...
Buying a puppy is an exciting time, but it’s important to be responsible in your research to make sure you purchase a healthy dog that has been raised ethically and supports good practices. A person can have plenty of choices when he or she decides to buy a puppy for...
Are you looking for English Bridles and Western Bridles? You can get here many types of Types of English & Western Bridles. The styles and purposes of horse tack vary slightly between disciplines, but only in terminology and decorations. The simplest type of bridle, the snaffle bridle, holds a single...
Every smallest dog breed has some common behavior problems that are often misunderstood or mishandled by dog owners. If you are a dog owner then, you show know about these problems and think about the... Every smallest dog breed has some common behavior problems that are often misunderstood or mishandled...
A very important question that is asked by many people who are about to get a new pet is how dog walking helps the dog to stay healthy. Dogs can be very healthy animals if they get regular exercise but most of the time, dogs just end up getting overweight...
We keep a wide range of equine laser therapy machines for sale which are well-suited to treat almost all kinds of ailments in horses. We also provide training to personnel so that they can become proficient in laser therapy for horses. Contact us to examine our equine lasers for sale...
EasyCare's EasyBoot Cloud is a prime example of the very best in therapeutic horse boots. Continue reading to learn how your horse can benefit from the EasyBoot Cloud. Does My Horse Need Horse Boots?... Can your horse benefit from the use of a therapeutic horse boot? If your horse experiences...
Search topic
The EasyBoot Cloud: The Best Therapeutic Horse Boot
EasyCare's EasyBoot Cloud is a prime example of the very best in therapeutic horse boots. Continue reading to learn how your horse can benefit from the EasyBoot Cloud. Does My Horse Need Horse Boots?... Can your horse benefit from the use of a therapeutic horse boot? If your horse experiences...