When you are building a business, one of the most critical areas of focus is creating a brand identity – that is, what your company is and what it offers the customer. It sounds simple enough, but it’s layered with complexities. 3 Steps to Help You Create This Essential Part of Your Business Brand Identity Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice. Every brand has a voice. Your brand is unique, so your brand voice should be too. Your brand voice is the constant personality you use when communicating your message to the world. Is your business all about you? Read our article: Embracing Your Personal Branding Uniqueness for Business Success From digital advertisements to social media posts to product packaging, it’s important to have one consistent and unique brand voice across all your marketing materials. Otherwise, you’ll end up with a muddled message that won’t resonate with your customers on any level. Here are some brand voice examples from well-known brands:• Dollar Shave Club: quirky, casual and fun.• Coca-Cola: friendly, optimistic and joyful.• Nike: inspiring, powerful and positive.• MailChimp: helpful, encouraging and funny. No matter what you’re selling, you need to create an engaging brand voice that’s authentic to your values. Here are 3 ways to make defining your brand voice easier: 1. Make your brand voice relevant.Think about who uses your product or service. You want to define your brand voice to speak to your target audience and create an emotional connection to what you’re offering. If your audience is millennials who love yoga, your voice is going to be different than if you’re targeting 40+ women shopping for clothing. Some good questions to ask are: 1. How do your customers (or how do you want them to) define your brand identity?2. What’s the greatest benefit your product or service provides to people?3. How do you want people using your product or service to feel?4. How does your product or service stand out from the competition? Once you’ve answered questions like these, you can… 2. Start with three words.What three words do you want to reflect the personality of your brand? Three is the number commonly used by organizations to define brand voice. Choosing more will just duplicate what you already have or water down your core characteristics. Here are some examples of words to describe brand voice: • Enthusiastic• Confident• Helpful• Innovative• Inspiring• Fun• Authoritative Next, choose limitations for each word. For example, confident but not cocky. Funny but not silly. This will help you further define your brand identity and write targeted brand copy (or give your writers a guide when they’re writing your copy). 3. Implement your brand voice everywhere.If you’re going to keep your brand voice consistent, you need to ensure every piece of writing reflects your brand’s personality. This means looking at your website, emails, social media accounts, and print materials such as business cards. You may have to rewrite older copy to reflect your voice or create totally new content, but don’t skip this important detail. Imagine getting an email with no defined brand voice or a totally different brand voice than the one you get on a company’s website – it’s jarring, confusing and doesn’t evoke a feeling of trust. These three steps will help you define your brand voice as part of your bigger brand identity. Once you’ve defined your brand’s identity, you can start speaking to your customers in an authentic and compelling way. Article Tags: Brand Voice, Brand Identity Source: Free Articles from ArticlesFactory.com Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence. If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online..
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A review of Idmobile.com
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.
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Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...
At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.
It's important to us that everyone gets great customer service and can enjoy our products, no matter their level of sight. So, if you're blind, partially sighted or struggle to see or read the screen, we’ve a range of features to help you get the most from our products and...
Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...
The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...
Why its Important to Manage Your Holiday Calendars?
A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...
Birthdays are very special because they come only once a year, and it’s even more special when it’s the birthday of any of your family member, including your pet. That’s correct; celebrating your pet’s birthday is just as special and exciting, especially if you remember their birth date. And even...
This article seeks to give a simple overview of how should i start to train my dog. It differentiates between training a new born puppy and older dogs. With regards to how should I start to train my dog, it depends whether you have gotten a newly born puppy or...
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Army dog training is different from pet training as these dogs are trained under harsh conditions to do tough jobs. To train an army dog, you need to set the standards high, not just for the dog, but also for yourself as a trainer. This article highlights some of the...
Opting to train your puppy is recommended in order to avoid a variety of issues down the road. There are several details that you should take into account prior to embarking in this type of training with your puppy, so that you can ensure everything goes according to plan. At...
Camping is not merely about outdoor adventure, but it also enables you to rejuvenating your mind amidst the natural environment. You can boost this experience of yours when you plan this expedition with friends. Camping is not merely about outdoor adventure, but it also enables you to rejuvenate your mind...
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Different life events and habits tend to influence the personalities of different people. Surprisingly, dog’s personalities tend to change in a similar manner as they age. Although personalities may vary from species to the other, most dogs will become less active and less curious over time. Dogs can change significantly...
A well-balanced, nutritious diet is vital in keeping your dog healthy and happy. However, with many available diets, selecting the right diet for your dog can present a significant challenge. Domesticated dogs are primarily carnivores, but they tend to be omnivores in dieting. However, when deciding on what diet to...
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Dog's Diet
A well-balanced, nutritious diet is vital in keeping your dog healthy and happy. However, with many available diets, selecting the right diet for your dog can present a significant challenge. Domesticated dogs are primarily carnivores, but they tend to be omnivores in dieting. However, when deciding on what diet to...