How to Dash Your Way to App Store Success: 3 Strategies to Consider

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With more than 2 billions smartphone users worldwide mobile app business is a truly competitive one now.
But to market your app successfully on a global scale you need to have a strong and winning str... With more than 2 billions smartphone users worldwide mobile app business is a truly competitive one now.
But to market your app successfully on a global scale you need to have a strong and winning strategy. When it is about App Store success, Every mobile app to mobile game development company uses various strategy for app marketing to boost app downloads at an app store.
Here we are going to introduce some of the time-tested ways help your app dash through the App Store success. 1.
Content marketingContent marketing is perceived as a term about the web and digital world. But since its effectiveness remained uncontested and unchallenged, it is now widely depended upon for app marketing as well.
Content marketing generates at least 7 or 8 times more traffic for websites that depend on it than the rest. On the other hand, a study by Demand Metric suggests that the cost of content marketing is at least 62% less compared other avenues like inbound marketing.
A whopping 89% B2B marketers and 86% B2C marketers use content marketing. If you compare the marketing scene from the other way round, you are bound to realise that other avenues like in-app ads are not as successful as contents.
Close to 70 million US internet users make use of ad blockers. Naturally, while ads are continuing to devalued in importance, the value of contents in generating traffic is continuing to rise.
There are altogether four different types of mobile app content that are allowed to be marketed. Let's have a look at them.
2. Guerilla MarketingMarketers are already frequented with this term which means achieving maximum marketing outputs with low-cost mobile app marketing tactics.
It is especially helpful for app businesses working on a tight marketing budget with little room for shelling out hefty money on costly marketing channels. Some of the most effective Guerilla marketing tactics include the following.
3. Getting the edge over others with localisation If you want to ensure success for your app by targeting a diversified and demographically variant audience, you need to focus on the localisation of the app and should make your app accessible through a variety of languages.
To tell you the truth, all leading apps are almost invariably diversified when it comes to accessibility through local language.  Facebook can be accessed through 84 languages while Gmail is available in 58 languages and Twitter can be accessed in 32 different languages. The last leg of the question is how you can figure out the countries that you should target.
To begin with, you should concentrate on countries with higher penetration of smartphones or countries where a smartphone is getting penetration quicker than others. Now you should further narrow down your quest for ideal geographic market by focusing on the app niche that enjoys the highest number of consumers or users.
For example, for a typical video chat app, you should target market where such apps enjoy highest popularity.These tactics are just not enough since there are several other strategies that you need to embrace for an effective marketing output. For instance, we all know the importance of social media and influencer marketing to create buzz around your app.
But these strategies are often overlooked or just remained out of focus for many apps around the world. Source: Free Articles from ArticlesFactory.com Juned Ghanchi started IndianAppDevelopers.com, and is CMO of the mobile application development company since 2014.
He has a degree in digital marketing and almost five years of experience in business brand management and leads generation through latest technology trends..