Beyond the long copy and great visuals, content marketing is actually a very useful tool to help businesses scale. And as you all know, scaling your startup requires you to strategically plan, put out and analyze content to achieve certain business goals using a smaller budget. In other words, you’re not investing less, you are stretching your investments further. Beyond the long copy and great visuals, content marketing is actually a very useful tool to help businesses scale. And as you all know, scaling your startup requires you to strategically plan, put out and analyze content to achieve certain business goals using a smaller budget. In other words, you’re not investing less, you are stretching your investments further. However, creating quality content takes time and quite a bit of resources. Hiring a whole team to manage content is not possible for many startups and outsourcing comes with its own challenges. And the more content you produce, the more effort required whether it is analysis, promotion, auditing, and optimization, it all takes up valuable time. To help on this journey, we explore the ways that startups have used content marketing to scale their businesses. User-generated content (UGC) could pave your way to viral marketing – with very little cost. This refers to any sort of content that is put out by unpaid creators. The beauty of UGC is obvious: less revenue is pumped into creating exposure and credibility for your brand. The caveat, however, is that modern consumers regulate their personal platforms and do not just post about anything. The challenge here is how you get things to catch on. That’s why brands like Travel Wanderlust have done well in encouraging authenticity and allowing travellers to post content without too many restrictions. This drives engagement on their website. Previously, companies used blogging to let people know of their presence or product. Content marketing is a strategic form of marketing that delves deeper into the consumer journey, from buyer awareness to developing loyalty. Startups can now make use of SEO tools to overcome the limitations of physical size. Regularly producing relevant and compelling articles can help your brand connect with readers on a personal level. You do not necessarily have to sell a product, instead, focus on topics that the audience want to know about and conveniently supports your brand. Integrate influencer marketing with content marketing Influencer marketing has been around since, well, influencers. And it is definitely not cheap. Brands willingly splurge on well-known personalities to promote their product/services to somewhat of a cult following. The loyalty that fans hold for the influencers is easily converted to revenue. Over the years, influencer marketing has developed a stigma of being inauthentic. This poses the issue of ads being difficult to trust and being just another paid promotion. Content marketing, on the other hand, focuses on cost-effectiveness. These two methods hand-in-hand could make your marketing strategy more valuable for consumers above simply boosting awareness. A mistake some startups make is that they focus on just one of the two, rather than on everything. We did an interesting take on the difference between evergreen content and topical content that is quite detailed. Long story short, is that you need both evergreen and topical content. After all, why is topical content necessary if evergreen content lasts? There are actually a few important reasons for this. One of them is that spike in views that topical content should create. Regularly publishing topical content leads to consistent spikes, benefiting your brand and boosting your potential leads. Additionally, by utilising both strategies together, you can show that your brand is a thought leader. You can show those who visit your website that you are knowledgeable about the elements of the industry that will never change, such as how to complete relevant tasks. You also show that you remain up-to-date with relevant industry advances and events. Clients always want to work with companies that are aware of the latest methods and products, as these tend to lead to the best results. Conclusion Content marketing is a very valuable tool for startups that are looking to scale and doing it right will mean efficient and effective use of your resources. Just start small and grow your content marketing efforts from there, because every journey does start with a single step. Source: Free Articles from ArticlesFactory.com Tim is an author, researcher and marketer specialising in helping companies scale. .
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A review of Idmobile.com
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
Idmobile.com offers both pay-as-you-go and contract plans. Pay-as-you-go plans are ideal for customers who don't want to be tied down to a long-term contract, and they can purchase bundles of data, minutes, and texts as and when they need them.
AO.co is a trusted expert in TVs, washing machines, clothes dryers and other household appliances. AO.com is one of the largest retailers in the UK and it specializes in electronics, clothes and home furniture.
At Three, we believe phones are good. They just make life better. Easier. And more fun. But
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We make your life easier
Since 1992, we’ve been helping customers get the best deal on their dream phone. We firmly believe in giving you the highest quality, for the lowest price. That’s why we work with three of the UK’s leading networks to do all the haggling for you,...
At Halfords, we're all about the journey. With more than 700 stores with over 10,000 colleagues, we're the UK's leading retailer of automotive and cycling products. We are also the leading operator in MOT, tyres, car servicing and car repairs - pleasing more than 750,000 customers every year.
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Look iconic, without the hassle— using Nasty Gal discount codes, you can shop your favorite pieces for way less by simply entering one of our promotional codes (of your choice) at the checkout. From delivery offers, to promo deals, we keep ‘em coming, so you always have the offer you...
The Covid-19 has caused the school and universities to shut down around the world creating a major issue in Learning and Education. As this virus spreads through the interaction and if social distanci... The Covid-19 has caused the school and universities to shut down around the world creating a major...
Why its Important to Manage Your Holiday Calendars?
A printable calendar 2021 is a prominent online platform where you download printable calendars of your choice. These calendars can be customized as per our client requirement with photo, text, logo, or any other image. If you are thinking of planning a dream vacation tour with family and kids but...
Dog coughing can be due to various reasons ranging from heart condition to pneumonia. Dog coughing should not be ignored as dogs are notorious about hiding pain and physial symptoms. Read this article and understand what can be a reason for your dog cough. We often feel helpless as we...
Your dog's dental wellbeing is no less significant as your own and ought to be something you must take care. Although vets online or local vets are available for consultation, but this article will ac... Your dog's dental wellbeing is no less significant as your own and ought to be...
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Many people consider dog jumping as terrible, especially when it jumps to everyone who comes to your house. However, dog jumping can be a great trait if you train it with good behavior. Especially when you start training your pooch when he or she is able to start jumping. Are...
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These White German Shepherds with plush white coats, a good intellect, sporty, and an over-all fun and healthy breed have a remarkable pedigree! This beautiful dog is directly bred from the German Shepherd family with a white coat gene of beautiful recessive white fur. So if you want an adorable...
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When we talk about white cats and kittens in particular no matter the breed, we cannot help but get awed by that graceful color. Be it a short-haired crystal or a fluffy marshmallow, that crisp white color definitely serves as an inspiration to give your pet a name. Meow! Meow!...
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Dog Upset Stomach - What To Give For Vomiting
Pets are associated with love and kindness. In this day and age, they are our loyal companions and we are entrusted for their health and well being. Despite our efforts and constant caring, they can run into trouble, especially they are prone to catch diseases. Our pets cannot tell us...