10 Reasons Why Impact Is Your Competitive Edge


Even if you have a unique product or service, it’s inevitable that your company will be joined by others.
Your decision to focus on impact provides a unique value proposition. Even if you have a unique product or service, before long, it’s inevitable that your company will be joined by others.
With the advent of social media, it seems that it’s getting harder and harder to stand out from the crowd. Marketers have tried to address this by carving out niches and splashy campaigns.
Or by creating a Purple Cow. Another approach with multiple advantages is to incorporate impact in your strategy and marketing.
I define impact as the point where your and your company’s uniqueness meet the world and make it a better place for all of us. Here are 10 ways that impact can give your company an even better competitive edge: With an impact focus in your marketing and customer conversations, you can be different and noticeable.
It gives you a competitive advantage with customers in their buying decisions. Bonus: you can do good in the world with your business.
  Full disclosure: if you use the Amazon link in this article to buy, I’ll receive a small payment from Amazon. Source: Free Articles from ArticlesFactory.com  Ursula Jorch is a speaker, business coach and consultant who helps entrepreneurs grow a successful business that makes a difference in the world.
A 21-year successful entrepreneur herself, Ursula helps you define the difference you want to make in the world and develop strategy and marketing so you have ever-expanding impact.  Find Ursula on her podcast, Work Alchemy: The Impact Interviews where she interviews impactful entrepreneurs and leaders like Seth Godin and Marianne Williamson, and at WorkAlchemy.com for free resources for you and your business. This article was originally published at https://www.workalchemy.com/marketing-competitive-edge-impact and has been syndicated with permission..

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