Link Building SEO - Quantity vs. Quality


Link building for SEO is critical to improving your ranking with major search engines.  But what is more effective in improving your ranking, a large number of random links or fewer high quality links?   To best understand why quality is more important than quantity we need to see link building SEO from the perspective of Google.  Google places a value on every website and every webpage that it indexes.  The most famous measure of a website and webpage’s value is Google’s PageRank.  Google assigns each webpage a ranking from 0 to 10 as a measure of its authority.  Webpages with a ranking of zero are typically very new and insignificant.  Webpages with a ranking of ten carry an unprecedented amount of authority.   An example of a webpage or website with a rank or zero might be a new blog or a new small website for a pet store.  An example of a PageRank of ten would be the Google.com or usa.gov.  Google considers links that come from websites with a higher PageRank to be more important than links that come from websites with a lower PageRank.  However, it is important to understand that Google’s 1 to 10 scale is not linear, rather the authority of a website increases exponentially with each increase in PageRank.  In other words, a website with a RageRank of 1 has approximately 10 times the authority of a website with a PageRank of 0, but a website with a PageRank of 5 has approximately 100,000 the authority of a website with a PageRank of 0.  What this means that one good link from a website with a PageRank of 5 can be much more powerful than 100 or perhaps even 1,000 links from a website with a PageRank of 0.
  Source: Free Articles from ArticlesFactory.com .

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